McDonald’s went from testing delivery to offering it at 5,000 locations across America in less than 2 years, and it represents a massive shift in the fast-food giant’s strategy (MCD)

Trump McDonald's

  • McDonald’s has gone from testing delivery at 200 stores to partnering with UberEats at more than 5,000 locations across the United States in less than two years. McDonald’s delivery is now available via UberEats at 12,000 locations globally. 
  • The chain’s approach to delivery represents a new strategy for McDonald’s — one that prioritizes “progress over perfection.” 
  • “I think we’re just getting started,” Lucy Brady, the McDonald’s senior vice president who has overseen delivery at the chain, told Business Insider.


CHICAGO — McDonald’s only began delivering fast food in the United States less than two years ago. But, those two years have been explosive. 

On Thursday, McDonald’s celebrated “Global McDelivery Day,” a holiday of sorts that the chain created last year, the first July that the fast-food giant was offering delivery in any major capacity. McDonald’s now offers delivery through a partnership with UberEats at 12,000 locations in 60 markets, including 5,000 restaurants in the US. 

“I think we’re just getting started,” Lucy Brady, the McDonald’s senior vice president who has overseen delivery at the chain, told Business Insider. 

“Everybody who tries it loves it,” Brady said. “There’s always a little bit of, ‘Well will the fries taste good? Will they show up hot?’ … If [they] have a great experience, we’re finding, customers repeat over and over.” 

French Fries 7

McDonald’s launched delivery in the US as a test at just 200 restaurants in Florida in early 2017. To go from 200 locations to 5,000 in under two years is an impressive feat in its own right. More than that, it represents a new strategy for McDonald’s — one that prioritizes “progress over perfection,” Brady says. 

Over the past three years, under the leadership of CEO Steve Easterbrook, McDonald’s has realigned its strategies to roll out more tests and adopt new tech in an effort to modernize the chain. The results have included self-order kiosks rolling out across the US, new menu items such as fresh-beef burgers, and a delivery deal with UberEats. 

“Uber prides ourselves on moving quickly, but in so many different circumstances I feel like McDonald’s moves faster,” Liz Meyerdirk, the head of business development at UberEats, said. 

“The pace of change is accelerating,” Brady said. “The ability to anticipate and react quickly is really important.”

Making things happen quickly can sometimes mean McDonald’s hits bumps in the process and floors the metaphorical gas, fixing the problem while continuing to speed ahead. Making sure fries stay warm has been a top customer concern and a problem that has plagued McDonald’s since it began testing delivery.

While cold, floppy fries can convince customers to never order McDonald’s via UberEats again, the chain has pressed onward, trying to boost reliability as delivery simultaneously expands. 

“It’s never 100% solved,” Brady said. “But, it’s our best-selling item. Satisfaction is very high.”

Why delivery matters

McDonald's Value Menu

If McDonald’s can boost delivery orders, the chain can see some concrete benefits.

Delivery allows for more late-night orders, with roughly 60% of orders currently coming after 4 p.m. The average delivery check is 1.5 to two times as large as a typical customer’s order. And, it helps make McDonald’s seem more modern and relevant more generally. 

“We’re not just growing the delivery business,” Brady said. “The rising tide is actually going to lift both the delivery business and the restaurant business. And, that creates a really vibrant brand and energy.” 

The biggest challenge right now, according to Brady, is simple awareness. Even in cities that offer McDonald’s delivery, many customers simply aren’t aware that it is available, something McDonald’s is trying to combat with initatives like the McDelivery Day giveawaysAnd, there’s still the question of how to speed ahead and expand delivery while ensuring reliability. 

“How do you make sure you’re moving fast enough and scaling fast enough, as a global business, but still taking into account all the various local nuances to really represent what the people want?” Meyerdirk said. 

For these two global brands, part of the solution is tweaking delivery based on local needs as the service expands. In skyscraper-filled Hong Kong, for example, some UberEats delivery people have ditched their cars to make deliveries on foot.

As McDonald’s hustles to stay ahead of the growing pack of chains trying to boost sales with delivery, not everything will be be perfect immediately. But, for the fast-food chain, forging ahead — both in delivery and in modernizing the company overall — is worth risking a cold fry or two along the way. 

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Google has been stealthily working on a successor to Android, and engineers reportedly want to start rolling it out within three years

google android figure

  • Google has been quietly working for years on a replacement for Android, the operating system that powers three quarters of the world’s smartphones.
  • Engineers who work on the new software, called Fuchsia, told Bloomberg they want to see it being rolled out to voice-activated smart speakers and other devices within the next three years.
  • Google has declined to officially confirm any roadmap for the arrival of Fuchsia.

For two years, a team of 100 engineers at Google have secretly been working on the successor to Android, the operating system that powers three quarters of the world’s smartphones, according to a Bloomberg report published Thursday.

Sources close to the project, which is called Fuchsia, told Bloomberg that engineers working on the software want to begin incorporating it into voice-controlled speakers and other “connected home devices” in the next three years, and on larger devices like laptops in the next five years.

The report also asserts that members of the team say that Fuchsia could someday power all of Google’s devices, including Pixel smartphones and Google Home speakers, as well as third-party devices that currently rely on Android and or Chrome OS.

The existence of Google’s Fuchsia software has been public for some time now, with details about the open-source software available online, but this is the first time we’re hearing about its potential scope and future applications. Google acknowledged the existence of Fuchsia in 2017, when Android VP of engineering Dave Burke called it an “early-stage experimental project.”

When asked to confirm these plans for the operating system Thursday, a Google spokesperson provided the following statement to Business Insider:

“Fuchsia is one of many experimental open source projects at Google. We’re not providing additional details about the project at this time.”

Google has been quietly posting code related to Fuchsia online since 2016, and according to Bloomberg’s findings, the software will likely be designed to address the shortcomings of Android, focussing particularly on voice commands and frequent security updates.  

Google CEO Sundar Pichai and founding member of the Android team, Hiroshi Lockheimer, have been reluctant to commit to future plans for Fuchsia, according to the report, given that a re-vamp of the most popular operating system in the world could have massive ramifications for Google’s core business as an advertising platform and its hardware partners.

Read more about the project over at Bloomberg.

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American companies paid significantly more on average for every data breach in 2018 than companies in any other country

As we’ve seen over the course of the last few years alone, companies in the US have have had a particularly difficult time dealing with the repercussion of data breaches.

In 2018, about 25% of data breaches were due to human error rather than criminal activity, according to IBM Security and Ponemon Institute, and apparently they all happened at a monetary rate disproportionate to the rest of the world. 

It’s not just that they’re struggling to maintain their reputations. As this chart from Statista shows, American companies also paid significantly more on average for every data breach in 2018 than companies in any other country — a little over $3 million more than companies in runner-up Canada, and more than twice as everyone other than Canada, Germany, and France. 

Chart of the day

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Facebook CEO Mark Zuckerberg reportedly called Trump to congratulate him after the 2016 election (FB)

facebook ceo mark zuckerberg

  • Mark Zuckerberg called Donald Trump to congratulate him on his shock 2016 election victory.
  • That’s according to a new report from BuzzFeed News, which also says Facebook internally views the Trump campaign as an advertising “innovator.”
  • Business Insider previously reported in May 2017 that Trump and Zuckerberg had spoken multiple times over the phone since the election.

Mark Zuckerberg called Donald Trump soon after the 2016 US presidential election to congratulate him on his shock victory, according to a new report from BuzzFeed News — and also reportedly congratulated him on his “successful [advertising] campaign on Facebook.

The new report comes after Business Insider reported in May 2017 that Trump and Zuckerberg had spoken multiple times over the phone since the election, and sheds light on the subjects that the tech titan and then-president-elect discussed.

Mark Zuckerberg has made veiled criticisms of Trump, and has long championed political causes at odds with Trump’s platform, like immigration reform. But the Trump campaign was also a major customer for Facebook’s advertising business, spending $44 million in the run-up to the 2016 election.

According to documents obtained by BuzzFeed News, Facebook internally views the Trump campaign as an “innovator,” and has gone on to use the campaign’s techniques to refine its own advertising efforts.

While Zuckerberg and Trump have chatted behind the scenes, it’s not clear if the pair have ever met face-to-face. In December 2016, Trump convened a meeting of high-profile tech executives including Apple’s Tim Cook and Microsoft’s Satya Nadella, but Facebook COO Sheryl Sandberg went instead of Zuckerberg.

Reached for comment, a Facebook spokesperson told Business Insider: “We declined to comment on the speculation to Buzzfeed and have nothing else to add.”

Conservative politicians have claimed, without proof, that Facebook has an anti-conservative bias — but this hasn’t dulled Trump operatives’ taste for Facebook advertising. According to a recent study publicized in The New York Times, Trump and his Political Action Committee are currently the single biggest political advertiser on Facebook, spending $274,000 on adverts since May.

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The DC Universe streaming service will cost $74.99 a year, and you can pre-order it now

young justice outsiders

  • Warner Bros. revealed that the DC Universe streaming service will cost $74.99 a year, with an option to pay $7.99 a month once the service is fully launched.
  • Fans can pre-order the service now.
  • The service will offer original programs as well as other DC movies and TV shows, including the first two seasons of “Batman: The Animated Series.”
  • It will also offer a library of thousands of digital comic books.


Warner Bros. finally revealed how much its upcoming streaming service, DC Universe, will cost. 

During San Diego Comic-Con on Thursday, the studio announced that the service will cost $74.99 annually for those who pre-order the service. For those who wait, they’ll be able to sign up for a monthly plan that costs $7.99 a month, but they’ll miss out on the first three months free that come with the pre-order.

You can pre-order the service now before the full service launches later this fall. To sign up, visit

Numerous original programs based on DC Comics characters are currently in development for the service. The first will be the live-action “Titans” series, featuring the likes of Robin, Starfire, and Beast Boy. It debuts later this year, and the first, violent trailer was released on Thursday.

In 2019, live-action shows “Swamp Thing” and “Doom Patrol” will premiere, along with animated programs like adult comedy “Harley Quinn” and the third season of “Young Justice,” rebranded as “Young Justice: Outsiders.” “Young Justice” originally aired on Cartoon Network but was canceled in 2013.

In addition to original programs, the service will also offer other DC movies and shows, including the first two seasons of “Batman: The Animated Series,” the entire 1970s “Wonder Woman” TV show starring Lynda Carter, “The Dark Knight,” and all four of the original “Superman” movies starring Christopher Reeve.

But it wouldn’t be a DC service without comics. The service will feature a library of thousands of digital DC comic books from a selection that spans decades — even the first appearances of Superman and Batman in the 1930s. Comics can be read on smartphones, tablets, or TV screens, and will be available to download for offline reading.

DC Universe will be available at launch on iOS, Android, Roku, Apple TV, Amazon Fire TV, Android TV, and the website.

Check out images from DC Universe shows below, as well as screenshots of the service:


Harley Quinn dc universe

Young Justice_ Outsiders




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What the future of the Marvel Cinematic Universe could look like after Disney buys Fox and all its superheroes

avengers infinity war

Disney’s Hollywood dominance will soon expand, and with it, Marvel’s reign over the superhero genre.

Comcast announced that it was backing out of its bid for Fox assets on Thursday, leaving the door wide open for Disney to finally acquire the Fox film studio and other assets for $71.3 billion.

There are a lot of questions that arise from this merger, notably how it will affect the Hollywood and box-office landscapes. But it also means big things for the Disney-owned Marvel Cinematic Universe, which now has a chance to incorporate Fox-owned properties into the franchise.

Characters like the X-Men, Wolverine, Deadpool, and Fantastic Four will be at Marvel’s disposal once the deal is finalized. Disney CEO Bob Iger has said that the MCU may try a “new franchise beyond ‘Avengers’” in the future, and Marvel Studios president Kevin Feige called next year’s “Avengers 4” a “conclusion.”

On top of that, veteran actors of the franchise like Chris Evans, who plays Captain America, have teased that they are ready to retire after “Avengers 4.” “Avengers: Infinity War” set up a reunion between the original Avengers in the sequel, and I’ve written about why that could mean some of those characters’ last hurrah. 

With all of that in mind, Disney’s merger comes at a perfect time if the MCU is planning to head in a new direction after “Avengers 4,” but it could also have huge ramifications for all of the characters involved.

Below are 11 heroes, villains, and events that could be introduced to the MCU after the Disney/Fox merger, and what it could mean for the franchise:

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The “X-Men” franchise is nearly two decades old, and has more films scheduled for release next year. But both “X-Men: Dark Phoenix” and “The New Mutants” were pushed back, which might signal trouble. The timeline of the franchise has also become a convoluted mess, so it might be the perfect time for Disney to swoop in.

While the franchise has generated successful entries recently, such as “Deadpool” and “Logan,” those movies were loosely connected to the larger universe, either mocking it or ignoring it.

It’s impressive that the X-Men movies have been able to succeed, for the most part, the last 18 years and counting. But the Disney/Fox merger would mean the characters could be introduced into the MCU and given new life. If Disney wants to focus on another franchise beyond Avengers, then the X-Men is the logical next step. 

The MCU has already introduced characters tied to both the X-Men and Avengers’ history in the comic books with Scarlet Witch and Quicksilver — it just couldn’t refer to them as mutants. Now the franchise might be able to use that word, which would open up many story options, particularly with Scarlet Witch.


The most popular X-Man, Wolverine was played for 17 years by Hugh Jackman. It might be hard for audiences to get used to another actor in the role if Marvel were to re-introduce the character. 

In fact, it might be wise to not introduce him at all. Wolverine was always the backbone of the “X-Men” movies, but with the support of the Marvel Cinematic Universe, the X-Men may not necessarily need its star player. The MCU has managed to make lesser-known characters like the Guardians of the Galaxy and Doctor Strange popular among general audiences, and with the added benefit of already being a popular franchise, the rest of the X-Men could have their chance to shine.

If the MCU were to introduce Wolverine, though, perhaps the character could be more involved with the Avengers than the X-Men. Even though the MCU may focus on another franchise in the future, Iger also said that that wouldn’t mean the end of “Avengers” movies. In the comics, Wolverine is a member of the New Avengers, a team that forms after the original Avengers disband. If the MCU is going to focus on its newer characters after “Avengers 4” — like Black Panther, Doctor Strange, Spider-Man, and Captain Marvel — then this wouldn’t be too far out.


In the comics, Scarlet Witch is the daughter of Magneto. Since Magneto was owned by Fox, Marvel hasn’t included this storyline in the MCU, and we know little about Scarlet Witch’s past other than she was experimented on by Nazi scientists and given her powers through an Infinity Stone. 

But what if that’s not the whole story? Introducing Magneto in the MCU would open up possibilities for Scarlet Witch beyond her minimal role thus far.

See the rest of the story at Business Insider

LIVE: Microsoft reports earnings (MSFT)

Satya Nadella

Microsoft is reporting earnings after the bell on Thursday. 

Wall Street will be looking for continued signs of growth in Microsoft’s all-important cloud business, which includes Microsoft Office 365 and the Microsoft Azure cloud computing platform. Notably, this is Microsoft’s first earnings report since announcing its intent to acquire code-sharing startup GitHub for $7.5 billion.

Here are the numbers Wall Street will be looking for, according to Bloomberg data:

  • Earnings per share (EPS) of $0.913.
  • Revenues of $27.46 billion (GAAP).

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