Apple made a big mistake by killing its smallest and most affordable iPhone (AAPL)

Apple iPhone Event 2018

  • The image above shows Apple’s iPhone lineup for 2018, which includes the three new iPhones introduced this month: the iPhone XS, iPhone XS Max, and iPhone XR.
  • Apple quietly discontinued a few older iPhones to make room for the new models. Apple no longer sells the iPhone 6S, iPhone X, and most notably, the iPhone SE.
  • The iPhone SE was Apple’s last 4-inch iPhone, which featured the body of the iPhone 5S but the internals of an iPhone 6S.
  • Apple made a big mistake by removing its smallest and most affordable iPhone from its lineup.

Last week, amid the hoopla surrounding the new iPhones, Apple quietly killed off one of the best smartphones it’s ever made: the iPhone SE.

At $350, the iPhone SE was one of the best “budget” smartphones you can buy. Though it didn’t have the big and flashy high-definition screens of modern smartphones like Samsung’s Galaxy phones, the iPhone SE offered great performance in an adorable package.

But the iPhone SE wasn’t just a “small phone” — it provided an alternative for people who didn’t want to buy a large -screened iPhone.

The sweet spot

For the first six years of iPhones, the screen never got bigger than four inches.

The original iPhone, iPhone 3G, iPhone 3GS, iPhone 4, and iPhone 4S all had screens that measured 3.5 inches.

In 2012, with the arrival of the iPhone 5, Apple bumped the screen size up to 4 inches. Even that was a huge shift, especially since developers had to re-size all their apps, and the iPhone 5S and 5C the following year kept that same 4-inch screen.

iPhone 5, iPhone 4Then, suddenly, in 2014, Apple introduced the iPhone 6 and 6 Plus, its largest iPhones ever, with 4.7- and 5.5-inch screens. They were huge!

Lots of people loved the larger screens of the iPhone 6-era phones, but plenty of customers who preferred the smaller designs worried about the eventual retirement of the iPhone 5S, the last remaining iPhone with a 4-inch screen.

iPhone 6 and iPhone 6 PlusTo the surprise of many, Apple in late 2016 announced the iPhone 5S would get a true successor, called the iPhone SE. It would feature the same internals as the year-ago iPhone model, the iPhone 6S, but in the package of the 4-inch iPhone 5S.

Since 2016, the iPhone SE has remained in Apple’s lineup as not only the last “small” iPhone, but also its most affordable, at just $350.

iphone se

This, in turn, gave Apple an incredibly diverse iPhone lineup: As of last year, Apple’s iPhone lineup featured models priced from $350 all the way to $1,149, giving customers a wide range of options to choose from.

Having so many different iPhone models gave Apple a big advantage: While most smartphone makers could only afford to focus on one phone launch at a time, Apple was selling phones for just about everyone, whether you wanted something affordable or high-end, big or small.

Apple missed the opportunity to make an iPhone XSE (pronounced “Tennessee”)

As of now, you can no longer buy an iPhone SE directly from Apple.

This means the most affordable — and smallest! — iPhone is now the iPhone 7, which, at $449, is actually an absolute steal. The iPhone 7 is not very old at all, even if 2016 feels like a long time ago, and it’s an incredible design and overall experience.

To be fair, as much as I lament the discontinuation of the iPhone SE and that particular design, Apple almost certainly has more data to support the fact it made the right decision. Who knows, maybe Apple will sell more iPhones this holiday season than ever before with the adjusted lineup. But the iPhone SE was still clearly serving a significant number of people: Back in 2016, Apple announced it had sold 30 million 4-inch iPhones in 2015, despite the availability of the newer and larger iPhone 6 and 6S models.

So, as much as I love the current iPhone X-style designs, I do believe Apple got it right with the iPhone SE, and hope to see 4-inch iPhones eventually make a return. Maybe we’ll see an iPhone X-style redesign at some point (I think it would have to be called iPhone XSE — a.k.a. “iPhone Tennessee” — as it most certainly could not be called iPhone SEX). But even if a redesigned iPhone SE costs more than $350, having a new 4-inch iPhone would satisfy customers who want a smaller smartphone that runs iOS, and customers in general would benefit by having more options to choose from.

This Apple ad from 2012 had it right when it called the 4-inch iPhone design “common sense”:

SEE ALSO: 9 reasons you should buy an iPhone XR instead of an iPhone XS

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Silicon Valley’s housing crisis is so dire that this 897-square-foot Palo Alto home is selling for $2.59 million — take a look inside

silicon valley housing market california 1

A small yet charming 897-square-foot residence in Palo Alto, California, could be yours for a cool $2.59 million.

The two-bedroom, one-bathroom home, at 128 Middlefield Road, is yet another downsized abode selling for millions in Silicon Valley’s overheated real-estate market. With the famed Googleplex a mere 15 minutes away and the hubs of other tech giants also nearby, the home and others like it are in high demand.

The last time this home sold was in 2008 for $899,000, according to Redfin. Now with an asking price of $2,589,000, the home is actually priced below the average for the upscale city of Palo Alto — sort of. That price tag comes out to $2,886 per square foot, which is $1,430 above the average for the area.

Take a look at what $2.59 million will get for the home’s future owners.

SEE ALSO: A tech billionaire just listed his Palo Alto home for $100 million, the most expensive Bay Area listing in a decade — take a look inside

The blue home, located at 128 Middlefield Road, looks cozy and quaint from outside …

… and it’s just as cozy inside. The front door opens up to a living room with a fireplace.

The home was built in 1924 and has been remodeled over the years to keep up with the times.

See the rest of the story at Business Insider

Amazon has quietly taken a big and fast-growing stake in a $7 trillion market (AMZN)

jeff bezos blue origin amazon founder sunglasses tough face GettyImages 813884326 2x1

  • In addition to Amazon Web Services and its advertising initiative, Amazon has another fast-growing business — its business-to-business marketplace.
  • Sales through Amazon Business have now reached an annual rate of $10 billion, and the marketplace is being used by “millions of businesses” around the globe.
  • Total sales through the marketplace could exceed $25 billion by 2021, said Colin Sebastian in a new research note.

Amazon is known as the leading online store for consumers, but it’s quickly becoming a destination spot for businesses, too.

The amount of goods sold through Amazon Business, the company’s business-to-business marketplace, has hit $10 billion on an annualized basis, Amazon said in a blog post Tuesday. But by 2021, that amount, using “conservative” assumptions, should exceed $25 billion, according to a research note from Colin Sebastian, a financial analyst at Baird Equity Research.

“We believe Amazon [Business] over the very long-term has the potential to surpass the size of the core [consumer] segment, and remains an underappreciated opportunity by many investors,” Sebastian said in his report.

Investors and analysts that are bullish on Amazon have largely concentrated on Amazon Web Services, which is its fast-growing cloud-computing segment, and its booming advertising business. Few, by contrast, have focused on Amazon Business.

But it, too, is showing impressive growth — and lots of potential.

More than $11 billion in goods will likely be sold through the business marketplace this year, up from $1 billion in annualized sales just two years ago, Sebastian said. By contrast, Amazon’s consumer business took seven years to grow that same amount, he said.

In interview with Business Insider, Bill Burkland, who heads the UK operations of Amazon Business, noted that the company didn’t even launch its business marketplace until April 2015. Although the marketplace offers a wide range of goods, its most popular products are those with widespread appeal across many different kinds of businesses, such as PCs and janitorial supplies, he said. 

To hit an annual run rate of $10 billion in sales through the marketplace in fewer than four years “is certainly a reflection that this is a big and fast-growing business,” Burkland said.

Business-to-business e-commerce is booming

The products sold through Amazon Business are sold by both Amazon itself and by third-party vendors. Those vendors now account for more than half of the total value of goods sold through the marketplace, according to Amazon’s blog post. Amazon gets subscription fees from the third-party vendors and takes a commission on their sales.

Amazon offers its business marketplace in eight countries, including the United States, Germany, and Japan. Earlier this year, the company opened it to customers in France, Spain, and Italy.

Although little attention is devoted to outside of industry publications, the business-to-business e-commerce market worldwide is huge, with some $7 trillion in sales last year, according to Sebastian, citing figures from Shopify. That’s more than three times as big as the consumer e-commerce market, which tallied about $2.3 trillion in 2017 sales.

With its big investments in recent years in warehouses and delivery services, Amazon is poised to become a major player in business-to-business sales, Sebastian said. Already, Amazon Business is used by 55 of Fortune’s top 100 US businesses, and 40% of the local governments in the 100 most populous US cities use the service, Amazon said. It’s also used by 80% of the top 100 US educational institutions in terms of enrollment, hosts some 150,000 sellers in the US, and serves “millions” of business customers worldwide, according to the company.

“Amazon has indicated in the past that over the very long-term, [Amazon Business] should be larger than its consumer business,” Sebastian said.

In his note, Sebastian reiterated his “outperform” rating on Amazon’s stock and his $2,100 price target. Amazon’s shares closed regular trading Tuesday up $48.14, or 2.5%, to $1,987.15.

SEE ALSO: A gold mine is buried ‘under the weeds’ at Amazon — here’s why it could take the company beyond the $1 trillion mark

SEE ALSO: Amazon is increasingly tying Whole Foods to its Prime service – and it could be the gateway to $1 trillion

SEE ALSO: Microsoft has all the right ingredients to top Amazon in the cloud, says the company’s former Silicon Valley chief

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This is my favorite new feature in the latest iPhone software (AAPL)

iPhone XR colors

  • Some of the best new features in Apple’s software are hidden.
  • Here’s how to use my favorite new hidden feature in iOS 12, which was released on Monday.

Apple released iOS 12, the latest version of the software that runs on iPhones and iPads, on Monday.

There are a lot of changes, including performance improvements, a new feature for tracking how much you use the phone, and more. You can check out some of the changes here and a full official changelog here.

But Apple didn’t spend any time during its iPhone XS event last week covering my personal favorite “hidden gem” in the new software.

If you’ve ever needed to fix a typo or edit a paragraph on your iPhone, you’re going to love this.

Simply long-press on the iPhone’s space bar. Then you’ll get a cursor you can move anywhere by dragging your finger.

You kind of have to see it to believe it.

This feature was actually first made available for the iPhone 6S, since that was the first phone with “Force Touch” (now “3D Touch”), but iOS 12 makes this functionality available on devices that lack 3D Touch, including older iPhones like the iPhone 5S, and the new iPhone XR coming in October. It also works on the iPad for the first time too.

Check it out:

SEE ALSO: How to download iOS 12, Apple’s big new iPhone update

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Joshua vs Povetkin: live stream tonight’s big fight online from anywhere

Well hello there fight fans. It's finally time to witness the UK's premier heavyweight boxer in his next step to greatness. Anthony Joshua has stiff competition tonight in Alexander Povetkin, but he's clear favourite to get the win. And you can live stream Joshua vs Povetkin with this handy guide – you can even watch it FREE in the US and other regions.

Joshua's ascent to the top of the heavyweight boxing tree has seen him become a bona fide international sport star and every AJ bout becomes an eagerly-anticipated affair. Saturday's showdown at Wembley is no different, as the Brit looks to defend his immaculate 21-0 record and move a step closer to a sought-after fight with Deontay Wilder.

But Saturday's partisan home crowd could be much mistaken if they're expecting a cruise for AJ. Only the great Wladimir Klitschko has ever defeated Povetkin in his 35 career fights, and the Russian will be full of confidence having registered eight consecutive victories since that defeat. 

With Joshua's mix of fleet-footed style and heavy-hitting substance, this is a contest not to be missed whatever the outcome. Keep scrolling down to find out how you can watch Joshua vs Povetkin wherever you are in the world – but hurry, there isn't long until the fight starts. Ding ding!

Live stream the Joshua vs Povetkin fight from anywhere with a VPN 

How to watch Joshua vs Povetkin: US stream

How to watch the AJ vs Povetkin fight: UK stream

How to watch Joshua vs Povetkin: Canada live stream

How to watch Joshua vs Povetkin: Australia stream

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Viva la imaginación: 13 ideas con un diseño alocado Sony que triunfaron (y fracasaron) a lo grande

Viva la imaginación: 13 ideas con un diseño alocado Sony que triunfaron (y fracasaron) a lo grande

Sony puede andar de capa caída en segmentos como el de la movilidad, pero al gigante nipón de la electrónica le va muy bien en otros segmentos como el del entretenimiento. Pero detrás de los números hay una realidad, y es la de la vocación de Sony por seguir creando productos y estándares diferentes.

Eso se nota a lo largo de una historia en la que hemos visto cómo sus productos han logrado convertirse en los grandes triunfadores de su generación, mientras que otros acabaron fracasando a pesar de su diseño y prestaciones. Este es un repaso a 13 de esos desarrollos icónicos.


Israel’s tech scene is growing so fast the country is called the ‘Startup Nation,’ but a local venture capitalist says it’s in danger of losing its entrepreneurial edge

Israel Tech Takwin (2 of 4)

  • Israel is often called the “Startup Nation” due to the sheer number of entrepreneurs and tech companies in the country of 9 million people.
  • Itzik Frid, a longtime Israeli tech entrepreneur and the CEO of a startup incubator focused on Arab-led startups, believes that the country will lose its edge if it can’t better integrate its Arab minority into the tech industry.
  • While Arabs make up 21% of Israel’s population, they currently only make up about 3% of the tech workforce.
  • Frid believes that bringing more Arabs into the tech workforce could alleviate the massive wage gap the population faces and improve the Israeli economy. 
  • This post is part of Business Insider’s ongoing series on Better Capitalism.

Israel produces an impressive number of highly successful tech companies for a country with just 9 million people, from social navigation app Waze, which sold to Google in 2013 for $1.15 billion, to autonomous driving company Mobileye, which sold to Intel last year for a whopping $15.3 billion.

Israelis have long lovingly referred to the Middle Eastern country as the “Startup Nation,” thanks to the sheer number of entrepreneurs building businesses there, particularly in cities like Tel Aviv.

But some, like Itzik Frid, a longtime Israeli tech entrepreneur and venture capitalist, think the country will lose its edge if it can’t better integrate its minorities into the tech scene. Frid is the CEO of Takwin Labs, a venture capital firm and startup incubator focusing on Arab-led startups.

“Honestly I love Israel … but I’m so fed up with us being so self-content with us as ‘the Startup Nation,’” Frid told Business Insider in a recent interview. “As much as we like to think ourselves as a ‘startup nation,’ everything in the startup scene is happening in the center of Israel.”

Frid isn’t the only one who thinks so. The Organization for Economic Cooperation and Development said in its 2018 report that Israel needs to better integrate its Arab-Israelis or risk economic stagnation and declining living standards for all of Israel.

While Arabs make up 21% of Israel’s population, they currently make up only 3% of the workforce in the tech industry. And there is a huge wage gap between Jews and Arabs in Israel, with the average Arab making 58.6% of the average Jew in 2015.

Israel Tech Takwin (4 of 4)

Much could be done to close that gap and improve the Israeli economy, Frid said, by getting tech companies to hire and cultivate Arab talent.

“Put aside the fact that they are a minority and we need to encourage them, Israel’s economy would benefit by around $60 billion a year. If we need an incentive to do this, that’s one,” he said.

The government has taken steps to remedy the issue. As part of a law called Resolution 922, a $4.3 billion five-year plan for the Arab sector passed in 2015, funding was increased for Arab business centers and accelerators and the government plans to invest $25.6 million in small and medium-sized Arab businesses.

The government has also pledged to fund 30 months of salaries for Arab employees if a company hires five or more people from that population. The Innovation Authority, the office charged with developing the science and tech industries, said it was expanding grant and support programs for Arab entrepreneurs.

Nearly all of the tech companies in Takwin’s portfolio have received grants or seed funds from the Innovation Authority. The larger problem, as it is for most startups, according to Frid, is the funding companies need a year or two down the line.

Fixing that issue, and the larger issue of bringing more Arabs into the tech workforce in general, will likely come down to the industry as a whole doing more to hire and cultivate Arab talent and to provide more funding to Arab-led startups.

SEE ALSO: A legendary Israeli venture capitalist explains why anyone against cooperation with China is ‘crazy’

DON’T MISS: The 25 coolest tech companies in Israel

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