San Franciscans are obsessed with this colorful Instagram paradise — we went inside

san francisco the color factory 12

If you live in San Francisco, your Instagram has undoubtedly lit up in Technicolor in recent days. The city is going wild for a new pop-up museum, The Color Factory.

The candy-coated exhibit includes 15 interactive “experiences” — each centered on a different color — spread across two stories and 12,000 square feet. It runs through September, but good luck getting tickets. The Color Factory has sold out for the month of August, and scalpers on Craigslist are selling tickets, originally priced at $32, for as much as $175 a pop.

We stepped into The Color Factory to see what the buzz is about.

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This is one museum where you won’t be publicly shamed for taking photos.

Jordan Ferney, creator of lifestyle blog Oh Happy Day and the brains behind The Color Factory, told Business Insider that everything from the lighting temperature to the high-end cameras placed strategically across the exhibition, was conceived with Instagrammers in mind.

It comes on the heels of the Museum of Ice Cream, a pop-up exhibition that started in New York and spread to the West Coast over the summer. It sparked its own social-media mania.

We descended the rainbow-clad staircase and prepared to enter a world of color.

First, we registered with The Color Factory and received our polka-dotted ID cards. We could use the cards to active the cameras scattered throughout.

See the rest of the story at Business Insider

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