THE CHATBOT MONETIZATION REPORT: Sizing the market, key strategies, and how to navigate the chatbot opportunity (FB, AAPL, GOOG)

bii chatbots_users

This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here.

Improving artificial intelligence (AI) technology and the proliferation of messaging apps — which enable users and businesses to interact through a variety of mediums, including text, voice, image, video, and file sharing — are fueling the popularity of chatbots.

These software programs use messaging as an interface through which to carry out various tasks, like checking the weather or scheduling a meeting. Bots are still nascent and monetization models have yet to be established for the tech, but there are a number of existing strategies — like “as-a-service” or affiliate marketing — that will likely prove successful for bots used as a tool within messaging apps.

Chatbots can also provide brands with value adds — services that don’t directly generate revenue, but help increase the ability of brands and businesses to better target and serve customers, and increase productivity. These include bots used for research, lead generation, and customer service.

A new report from BI Intelligence investigates how brands can monetize their chatbots by tailoring existing models. It also explores various ways chatbots can be used to cut businesses’ operational costs. And finally, it highlights the slew of barriers that brands need to overcome in order to tap into the potentially lucrative market. 

Here are some of the key takeaways: Screen Shot 2016 11 22 at 5.26.40 pm

  • Chatbot adoption has already taken off in the US with more than half of US users between the ages of 18 and 55 having used them, according to exclusive BI Intelligence survey data.
  • Chatbots boast a number of distinct features that make them a perfect vehicle for brands to reach consumers. These include a global presence, high retention rates, and an ability to appeal to a younger demographic.
  • Businesses and brands are looking to capitalize on the potential to monetize the software. BI Intelligence identifies four existing models that can be successfully tailored for chatbots. These models include Bots-as-a-Service, native content, affiliate marketing, and retail sales.
  • Chatbots can also provide brands with value adds, or services that don’t directly generate revenue. Bots used for research, lead generation, and customer service can cut down on companies’ operational costs.
  • There are several benchmarks chatbots must reach, and barriers they must overcome, before becoming successful revenue generators. 

In full, the report:

  • Explains the different ways businesses can access, utilize, and distribute content via chatbots.
  • Breaks down the pros and cons of each chatbot monetization model.
  • Identifies the additional value chatbots can provide businesses outside of direct monetization.
  • Looks at the potential barriers that could limit the growth, adoption, and use of chatbots and therefore their earning potential.

Interested in getting the full report? Here are several ways to access it:

  1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now
  2. Purchase & download the full report from our research store. >> Purchase & Download Now

Join the conversation about this story »

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THE CHATBOT MONETIZATION REPORT: Sizing the market, key strategies, and how to navigate the chatbot opportunity (FB, AAPL, GOOG)

bii chatbots_users

This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here.

Improving artificial intelligence (AI) technology and the proliferation of messaging apps — which enable users and businesses to interact through a variety of mediums, including text, voice, image, video, and file sharing — are fueling the popularity of chatbots.

These software programs use messaging as an interface through which to carry out various tasks, like checking the weather or scheduling a meeting. Bots are still nascent and monetization models have yet to be established for the tech, but there are a number of existing strategies — like “as-a-service” or affiliate marketing — that will likely prove successful for bots used as a tool within messaging apps.

Chatbots can also provide brands with value adds — services that don’t directly generate revenue, but help increase the ability of brands and businesses to better target and serve customers, and increase productivity. These include bots used for research, lead generation, and customer service.

A new report from BI Intelligence investigates how brands can monetize their chatbots by tailoring existing models. It also explores various ways chatbots can be used to cut businesses’ operational costs. And finally, it highlights the slew of barriers that brands need to overcome in order to tap into the potentially lucrative market. 

Here are some of the key takeaways: Screen Shot 2016 11 22 at 5.26.40 pm

  • Chatbot adoption has already taken off in the US with more than half of US users between the ages of 18 and 55 having used them, according to exclusive BI Intelligence survey data.
  • Chatbots boast a number of distinct features that make them a perfect vehicle for brands to reach consumers. These include a global presence, high retention rates, and an ability to appeal to a younger demographic.
  • Businesses and brands are looking to capitalize on the potential to monetize the software. BI Intelligence identifies four existing models that can be successfully tailored for chatbots. These models include Bots-as-a-Service, native content, affiliate marketing, and retail sales.
  • Chatbots can also provide brands with value adds, or services that don’t directly generate revenue. Bots used for research, lead generation, and customer service can cut down on companies’ operational costs.
  • There are several benchmarks chatbots must reach, and barriers they must overcome, before becoming successful revenue generators. 

In full, the report:

  • Explains the different ways businesses can access, utilize, and distribute content via chatbots.
  • Breaks down the pros and cons of each chatbot monetization model.
  • Identifies the additional value chatbots can provide businesses outside of direct monetization.
  • Looks at the potential barriers that could limit the growth, adoption, and use of chatbots and therefore their earning potential.

Interested in getting the full report? Here are several ways to access it:

  1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now
  2. Purchase & download the full report from our research store. >> Purchase & Download Now

Join the conversation about this story »

NOW WATCH: This detachable plane cabin could save many lives

Uncharted: The Lost Legacy maps a familiar course (and that’s alright by us)

In our review of the masterful Uncharted 4: A Thief’s End, we surmised that the key to the enduring success of developer Naughty Dog’s Uncharted series fell, in large part, on the shoulders of its endearing characters. Over the course of five entries (including Uncharted: Golden Abyss on PS Vita), we got to know lead characters Nathan Drake, Victor "Sully" Sullivan and Elena Fisher and embrace them as if they were family. We were there through the ups and downs, and were always relieved to see the trio make it out of any mess they happened to find themselves in. 

So what happens when you no longer have those characters to fall back on? With Drake’s story having received total closure at the culmination of A Thief’s End, Naughty Dog were given the opportunity to continue the series by taking it into exciting new territory, both in terms of its setting and its protagonists. 

Enter Chloe Frazer and Nadine Ross, the former introduced in Uncharted 2: Among Thieves and the latter returning after her villainous stint in the most recent game – these are the heroines of Uncharted: The Lost Legacy.

We recently sat down to play a section the upcoming game alongside Naughty Dog’s Senior Communications Manager, Scott Lowe, who had some intriguing things to say about what we can expect from The Lost Legacy.

Bigger than expected

Our demo kicks off in a huge area that aims to take the ‘wide-linear’ level design that featured in Uncharted 4 even further than before. Once again, you take control of a Jeep that lets you travel to different points on a map – the trick being that you have to navigate the vehicle around hills, canyons, bridges, creeks and waterfalls, making it an extension of the jumping, swinging and climbing gameplay that populates much of the rest of the game. 

As The Lost Legacy takes place entirely in India, the scenery is a lot more green and lush than the equivalent section of A Thief’s End, which saw you traversing around the desert plains of Madagascar. If you thought this was going to be small DLC expansion that you could knock over in a couple of hours, then you were mistaken – this particular level promises to be even bigger than the one in Uncharted 4. 

Our first objective is to drive to the only area marked on our map, in this instance, a large tower. Once we get to our destination, the only thing left to do, in true Uncharted fashion, is climb to the top. From here, we enter a circular room with doors all around. Pushing open each door reveals a new temple in the distance that Chloe marks on her map. Now that we have a map with multiple destinations on it, we can decide which one we want to head off to first – and the real fun can begin. 

Immediately, this open plan approach gives the game a much bigger feel than before. While not as open as the environments from the likes of the Far Cry series, this freedom to take on each temple in whichever order we see fit brings the game a grandness of scope we weren’t expecting from this spin-off – but this wasn’t always the case for The Lost Legacy.

Lowe described the environment from our demo as “a good example of how we really wanted to drive a concept even further than we’d originally established.” 

A new beginning

“Back in August of 2015, we announced the pre-orders for Uncharted 4 which also included the announcement that we would be doing our very first story DLC for Uncharted 4,” said Lowe of the The Lost Legacy’s inception. 

“At the time, we were thinking it would be something akin to The Last of Us: Left Behind, which was a couple of additional hours of story content that fit into the core narrative of that game.”

With Uncharted 4 expectedly being the studio’s primary focus, the idea was put on the backburner. “We were calling this ‘Uncharted 4 DLC’, but as is typical at Naughty Dog, we really didn’t have a lot of time to think about it until Uncharted 4 was complete.” 

Without spoiling Uncharted 4: A Thief’s End (any more than the title already does), Lowe stressed that the game “really was the final chapter for Nathan Drake – there was nothing more that we really wanted to say or add to that story. It really did tie up nicely at the end.”

But, as fate would have it, the initial plan of developing a small DLC expansion grew into something much grander in scope. “It was only after that, that a small team of really passionate, highly-motivated developers at the studio were able to spend the summer of last year sketching out what would ultimately become Uncharted: The Lost Legacy and some concepts that would lead to our story.”

That extra work and attention certainly came across in our time with the game, which matched the quality of A Thief’s End in terms of writing, acting, visuals, scope, and of course, gameplay.

Girl, i'm just a Jeepster

As Chloe and Nadine hop back in their Jeep, ready to head off to their next destination, we start to get a sense of the pair’s dynamic, and how it differs from the likes of Drake and Sully in previous games. 

While those two have a kind of breezy rapport, the kind that can only come from being close friends for years, the relationship between The Lost Legacy’s leading ladies is only in its early stages. In a sense, they’re a bit like Joel and Ellie in The Last of Us – two characters thrust together because of circumstance, only just starting to trust each other with the details of their lives. 

Though she was an antagonist and a mercenary in Uncharted 4, Nadine entrusts Chloe with the information that she simply inherited the family business, in this case, the paramilitary organization known as Shoreline. Admittedly, the business involved war profiteering, but it’s at least slightly easier to understand where Nadine is coming from when you think of her as a daughter following in the footsteps of her deceased father. 

Chloe, on the other hand, is slightly less serious than her new partner, offering her trademark sassy retorts whenever the opportunity arises. That said, she’s also fiercely loyal to her friends, offering a quick defense after Nadine drops a snide remark about “those Drake brothers.” 

“I think there’s been actually a lot of opportunity and fun in applying a new perspective to the series,” said Lowe, explaining that “10 years chronicling the journey of Nathan Drake is a long time, so to be able to apply Chloe’s personality and experience in a different way has been really exciting for us.”

From our understanding, Chloe is the only playable character throughout the entire game, with Nadine acting as an A.I. helper during puzzles and gunfights. 

Speaking of gunfights, you will be getting into plenty of them, with our Jeep trips to each temple constantly impeded by mercenaries along the way. Like all of the Uncharted games following the second instalment, you can choose to approach each enemy-covered area using stealth tactics. You are still able to hide in long grass and tag enemies from a distance in The Lost Legacy, a mechanic introduced in Uncharted 4, which gives the game a slight Metal Gear Solid feel. And, if an enemy does get the drop on you, don’t be surprised to see Nadine run in and rip the guy from your back.

The straight dope

As you might’ve expected, Uncharted: The Lost Legacy is a beautiful game, showing the kind of brilliant art direction and immense detail that we’ve come to expect from Naughty Dog.

Speaking about how the game will take advantage of the additional power offered by the PS4 Pro, Lowe stated that Uncharted: The Lost Legacy will “have the same level of support we had for Uncharted 4, that includes increased resolution for 4K displays (in this case, a native res of 1440p at 30fps), higher fidelity on 1080p displays, super sampling, and of course, HDR,” which will also be available on the standard PS4.

“The game will also ship with all of our competitive content from Uncharted 4. That includes our competitive multiplayer mode and our co-operative survival mode,” said Lowe, who expressed that The Last Legacy “also comes with all of the DLC updates we’ve made since last year for Uncharted 4.”

As to how long the single-player campaign will be, Lowe didn’t offer an expected or specific completion time, though he did reveal that The Lost Legacy is “on par with earlier Uncharted games” and that “Uncharted 4 was obviously an outlier as the longest game in the series, and it kinda needed to be because of the nature of the story, whereas this is much more in line with the earlier games in terms of scope and scale, so it is a full-blown Uncharted game in that sense.”

What’s next?

“So right now, there’s no plans, or even discussions,” said Lowe as to whether we could expect more Uncharted side stories. “It’s kind of a running joke, but it’s also kind of true – we really don’t think that far ahead” laughed Lowe. “We wanna finish this up, get this out the door, and then we continue development on The Last of Us 2, and beyond that there’s no real plan for what to do after that.”

“We really wanted to make this game a satisfying, standalone story – it’s not intended to queue up a new trilogy or anything like that.”

Uncharted: The Lost Legacy will launch in the US and UK on August 22, 2017 and in Australia on August 23, 2017. 

from TechRadar – All the latest technology news http://www.techradar.com/news/uncharted-the-lost-legacy-maps-a-familiar-course-and-thats-alright-by-us

The best cheap Australian GoPro deals in August 2017

No one expected GoPro to be so successful when it invented the action camera back in 2004. But here we are, and here you are thinking of buying one.

These things are the best of the best, but they don't come cheap – well most of the time at least. We've rounded up all of the best GoPro deals, so that if you do want to buy one, you can make sure you get the best possible price.  Our deals are checked every day to make sure all GoPro prices are up to date! 

If you're just after a regular camera deal, be sure to check out our guide to the best cheap cameras.

What’s a good deal?

Well, that’s up to you. We’ve ordered the GoPros on this page in order of prestige. You can get some seriously discounted GoPro deals if you opt for some of the older models like the 2015 GoPro Hero4 Session, which offers all the best GoPro features but in an easy to use and very affordable model. Naturally, we’ve updated our cheap GoPro deals page with the brand new Hero5 Black and Hero5 Session deals for those of you looking the best GoPro action camera yet.

The Hero5 Black is the GoPro we always wanted. The new waterproof design out-of-the-box makes it more resilient and the new camera has enough to make it a convincing update. The picture quality is better, it finally has video stabilization and the touchscreen makes it easier to use than any other GoPro. Sale items aside, it's cheaper than most prices for the older GoPro Hero 4 Black now too.

The GoPro Hero5 Session is a capable 4K action camera with a minimalist design that pushes the specs to the max within its cube-shaped confines. The Hero5 Session is also a major specs boost for GoPro's tiniest action camera. It now shoots stabilized 4K video and has a variety of new field of view modes. It's more expensive than its predecessor, but worth the upgrade.

gopro herop4 black deals

Compared to the models before it, the GoPro Hero4 Black offers the best image quality, plus a 2x more powerful processor that delivers super slow motion at 240 frames per second. High-resolution 4K30 and 2.7K601 video combines with 1080p120 and 720p240 slow motion to enable immersive footage of you and your world.

With the arrival of the newer Hero5, expect to see prices drop soon. As things stand many retailers are selling it for more than the Hero5! So it may be worth checking out the deals on the newer model (see above) before opting for this one.

cheap gopro

gopro hero4 session deals

If you've always wanted to buy a GoPro camera but were put off by the pro-level functionality found in GoPro's Hero4 Black, you're in luck. GoPro launched its most user-friendly camera ever: the Hero4 Session.

Operating the Hero4 Session is easier than it is on any of GoPro's other cameras, with a single button used to perform the majority of its functions. Just like with previous models, you can further refine your controls and settings by using the GoPro App or Smart Remote.

gopro hero4 silver deals

UPDATE: This model has now been discontinued, but retailers still could have some stock available. We've replaced it with the GoPro Hero Session mentioned below.

Number 2 in terms of outright awesomeness, the GoPro Hero4 Silver is the first-ever GoPro to feature a built-in touch display. Controlling the camera, framing shots and playing back content is very convenient with this model – just view, tap and swipe the screen.

This GoPro captures 1080p60 and 720p120 video, plus 12MP photos at 30 frames per second. It's not quite the best, but it is cheaper than the GoPro Hero4 Black above.

The model, simply called the GoPro Hero Session, is set to replace the very similar GoPro Hero 4 Session. They're the same price and considerably cheaper than the most recent GoPro Hero5 Session. Actually, looking around at the various GoPro models, this looks like the cheapest of the lot seeing as the older GoPro Hero is proving hard to get a hold of nowadays. So if you want an entry level GoPro, this could be the one to go for.

7: GoPro Karma Drone deals

Looking to take to the skies with your GoPro camera? There are certainly cheaper camera drones available, but this is one of the best premium setups out there. You can buy the drone on its own (often listed as 'GoPro Karma Light' or 'GoPro Karma with harness'), or get it bundled with the excellent GoPro Hero5 Black camera. We've included price comparison charts for both below, but you may be able to save a bit of cash by buying the drone and camera separately (check out the GoPro Hero5 Black deals near the top of this page). You'll find the best GoPro Karma prices below though.

  • Need a new gadget like the GoPro? Compare prices across various categories on our sister site Getprice.

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from TechRadar – All the latest technology news http://www.techradar.com/news/the-best-cheap-australian-gopro-deals

THE CHATBOT MONETIZATION REPORT: Sizing the market, key strategies, and how to navigate the chatbot opportunity (FB, AAPL, GOOG)

bii chatbots_users

This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here.

Improving artificial intelligence (AI) technology and the proliferation of messaging apps — which enable users and businesses to interact through a variety of mediums, including text, voice, image, video, and file sharing — are fueling the popularity of chatbots.

These software programs use messaging as an interface through which to carry out various tasks, like checking the weather or scheduling a meeting. Bots are still nascent and monetization models have yet to be established for the tech, but there are a number of existing strategies — like “as-a-service” or affiliate marketing — that will likely prove successful for bots used as a tool within messaging apps.

Chatbots can also provide brands with value adds — services that don’t directly generate revenue, but help increase the ability of brands and businesses to better target and serve customers, and increase productivity. These include bots used for research, lead generation, and customer service.

A new report from BI Intelligence investigates how brands can monetize their chatbots by tailoring existing models. It also explores various ways chatbots can be used to cut businesses’ operational costs. And finally, it highlights the slew of barriers that brands need to overcome in order to tap into the potentially lucrative market. 

Here are some of the key takeaways: Screen Shot 2016 11 22 at 5.26.40 pm

  • Chatbot adoption has already taken off in the US with more than half of US users between the ages of 18 and 55 having used them, according to exclusive BI Intelligence survey data.
  • Chatbots boast a number of distinct features that make them a perfect vehicle for brands to reach consumers. These include a global presence, high retention rates, and an ability to appeal to a younger demographic.
  • Businesses and brands are looking to capitalize on the potential to monetize the software. BI Intelligence identifies four existing models that can be successfully tailored for chatbots. These models include Bots-as-a-Service, native content, affiliate marketing, and retail sales.
  • Chatbots can also provide brands with value adds, or services that don’t directly generate revenue. Bots used for research, lead generation, and customer service can cut down on companies’ operational costs.
  • There are several benchmarks chatbots must reach, and barriers they must overcome, before becoming successful revenue generators. 

In full, the report:

  • Explains the different ways businesses can access, utilize, and distribute content via chatbots.
  • Breaks down the pros and cons of each chatbot monetization model.
  • Identifies the additional value chatbots can provide businesses outside of direct monetization.
  • Looks at the potential barriers that could limit the growth, adoption, and use of chatbots and therefore their earning potential.

Interested in getting the full report? Here are several ways to access it:

  1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now
  2. Purchase & download the full report from our research store. >> Purchase & Download Now

Join the conversation about this story »

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