If there’s something you can buy over the internet, Amazon wants to be the company selling it to you.
The company is already many people’s go-to shop for books, electronics, appliances, home goods, and the like, but with its $13.7 billion purchase of Whole Foods, it’s now making an enormous play at groceries.
It’s not hard to see why: Fresh groceries may be the largest category of consumer retail spending that’s yet to be run over by online shopping. Just 1.4% of fast-moving consumer goods were bought online in the US last year, according to Kantar Worldpanel data charted for us by Statista.
In other words, there’s a ton of room for growth. If it can find the right use for its newly-acquired real estate, Amazon would seem to be in the best position to start making online grocery shopping the new normal.