Statik Selektah has produced records for some of the biggest names in hip-hop, including Nas, 50 Cent, Eminem, and 2 Chainz. He is also the mastermind behind “Detroit vs. Everybody” with Big Sean.
Business Insider visited Statik’s Brooklyn studio along with Faith Newman, the senior vice president of A&R and catalog development for Reservoir, a music publisher and songwriting incubator that represents Statik. She is best known for discovering Nas. She also helped develop acts like The Fugees and LL Cool J and was Def Jam’s first female executive.
Statik produced the beat for Joey Badass and J.Cole’s collaboration “Legendary” on Badass’s album “All-Amerikkkan Badass,” released earlier this year, and Newman provided guidance on the album.
We got an up-close look with Statik and Faith in the studio at how you create a hit hip-hop record — and we found out it isn’t what you think:
Statik Selektah is a record producer, DJ, and radio host.
You can catch his radio show on Sirius XM Radio’s Shade 45 every Thursday from 8 p.m. to midnight EST. On the show, he features unknown artists. One of those who’s been featured in the past? Chance the Rapper. The show’s been running for 12 years.
Statik’s studio in Bushwick, Brooklyn, is very cozy — New York code for small. But he’s made it his own over the years, complete with a refrigerator full of Monster energy drinks and shelves containing records of all genres.
Statik’s studio is dotted with tokens of his Boston roots.