App developers long considered the “pay once and play” model — in which users pay up front an app and aren’t prompted to make in-app purchases — the best way to generate revenue. But as more “free-to-download” apps entered the market, users increasingly opted for these experiences. These apps offer microtransactions for in-app goods and services, and in-app ads.
As the app ecosystem expands further, it will become increasingly challenging for developers to compete in a crowded market. Overall, global gross app revenue will double to reach $102 billion by 2020, according to recent projections by App Annie. As a result, app monetization strategies need to shift at least as quickly as consumer trends and preferences in order for developers to capture a piece of this growing market.
A new report from BI Intelligence explores the top app monetization strategies under user- and advertising-paid approaches, and the growing combination of both. We will also look at emerging trends that could help developers navigate the fiercely competitive app ecosystem, and address the potential barriers that developers will have to overcome to reap the benefits of the multi-billion dollar market.
Here are some of the key takeaways:
The app ecosystem is expanding quickly, and it’s becoming increasingly challenging for app developers to compete in a crowded market.
To capture a piece of the growing market, app developers must adapt their strategies at least as quickly as consumer trends and preferences change.
Developers can choose a user-paid or an advertising-paid approach to monetizing their apps. Different monetization strategies work best with different apps.
There are a number of widespread challenges that developers must contend with both before and after they enter the app market.
In full, the report:
Provides key factors driving the expected growth of global app revenue
Evaluates the top app monetization strategies
Looks at emerging trends to help developers navigate the app ecosystem
Explains the challenges that developers face to compete in the app market
And much more
Interested in getting the full report? Here are two ways to access it:
Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. » Learn More Now
Una de atracciones favoritas en los parques de diversiones son los coches de choque, también conocidos en otras regiones como ‘bumper cars’, ‘dodgems’, ‘autos chocadores o chocones’, o ‘carros locos’, los cuales son ideales para toda la familia, ya que sabemos que no son precisamente los que más nos haga gritar de emoción. Pero esto está por cambiar radicalmente.
Robinhood, the app that lets you trade stocks without paying any fees, is reportedly now valued at $1.3 billion, according to a report in TechCrunch, citing sources.
The new round of funding is reportedly led by Yuri Milner’s investment arm, DST Global, and values the investing app at over $1 billion. That makes it a “unicorn” in Silicon Valley terms.
Robinhood declined to comment on the new funding round. Fortune previously reported that the startup was looking to raise at a valuation over $1 billion, after going out to raise new venture capital earlier in the fall.
Robinhood launched in December 2014 and quickly became a favorite among younger people looking to invest without paying the $7 per trade demanded by established firms. The app itself is stylish and simple, which helped lure the first-time stock traders that made up Robinhood’s first big wave of users.
According to TechCrunch, investors were excited by the success of its new Robinhood Gold subscription plan, which launched in September. While the main service does not charge fees to trade stocks, Robinhood Gold subscribers pay $10 a month to get an extra 2.5 hours of trading, an extra line of credit, and bigger instant deposits of up to $2,000 into their bank account.
Even before the addition of Robinhood Gold, the app had become a favorite especially for millennials to dip their toes in stock trading. The company’s low-cost, easy-to-use platform — users can start trading within minutes of opening an account — has cemented its popularity among a younger, phone-first generation. The company has more than a million users, who combined have transacted over $25 billion on the platform, according to the firm.
Volvemos con un nuevo vídeo en el que en esta ocasión les quiero presentar y recomendar una de las mejores aplicaciones para Android, bueno, mejor dicho, una de las mejores herramientas para Android, si lo que estamos buscando y necesitamos es automatizar o programar el envío de mensajes en tus principales redes sociales.
Una aplicación que podemos usar de manera gratuita y que nos va a permitir programar el envío de mensajes en nuestras principales redes sociales. Redes sociales entre las que se encuentran, como no podía ser de otra manera, las principales y más conocidas por todos como Facebook, Twitter, Instagram, Google Plus, Pinterest o Linkedin.
La aplicación de la que les estoy hablando, es una aplicación que responde al nombre de simplemente Búffer y es una aplicación que vamos a poder descargar directamente desde el Play Store de Google, la tienda oficial de aplicaciones para Android mediante el enlace directo que les dejo justo en el box de debajo de estas líneas.
Descargar Buffer gratis desde el Play Store de Google
Buffer es una aplicación desde la que vamos a poder loguearnos en nuestras redes sociales como Facebook, Twitter, Instagram, Google Plus, Pinterest o Linkedin, para que, mediante la redacción de mensajes directamente desde la propia aplicación, podamos programarlos para que estos sean enviados a una hora en concreto, en un día en especial o en una hora y día predeterminado por nosotros mismos.
Además de esta opción de poder programar el envío de mensajes en nuestras principales redes sociales, además también vamos a poder crear una especie de lista de tareas para que por ejemplo, un mensaje sea enviado de manera automática y sin asistencia por nuestra parte, los días que le hayamos asignado en la tarea de programación creada.
¡¡Hasta tenemos una opción para ver las estadísticas de nuestros mensajes enviados a través de Buffer!!
Por si esto fuera poca cosa o la herramienta en cuestión nos supiera a poco, también contamos con una opción de analítica integrada en la propia aplicación, unas estadísticas a las que tendremos acceso con tan solo un simple swipe de izquierda a derecha para llamar a la barra lateral estilo Material Design que es de lo más útil en Android.
Dentro de estas estadísticas o analíticas, vamos a poder ver de un simple vistazo datos de los mensajes enviados o programados para el envío desde la propia aplicación. Así vamos a tener a mano los datos de las veces que han clicando en nuestro mensaje de Twitter, las veces que se ha marcado como favorito, las veces que se ha compartido nuestro mensaje, la cantidad de usuarios que nos siguen por ejemplo en Twitter, o incluso las veces que han sido retuiteado nuestros mensajes enviados desde Buffer.
En el caso de Facebook las estadísticas que se nos muestran se limitan a las veces que se ha clicando en el mensaje, los comentarios que ha generado nuestro mensaje, o las veces que se ha marcado como Me Gusta.
En el vídeo que os he dejado al principio del post os explico con todo lujo de detalle todo lo que nos ofrece Buffer para Android, como programar el envío de mensajes en nuestras principales redes sociales, en este caso en concreto a través de Twitter y Facebook. Además también os enseño como usar esta opción de analíticas que nos van a dar una clara idea de los mensajes que más les gustan y más triunfan y se retuitean o se comparten en estas redes sociales.
In that blog, Microsoft Corporate VP Brian Harry writes that the CodePlex shutdown is because the world of open source has almost entirely moved over to GitHub’s very similar service. GitHub, a $2 billion San Francisco startup, rose from humble origins in 2008 to becoming known as the “Facebook for programmers.”
“Over the years, we’ve seen a lot of amazing options come and go but at this point, GitHub is the de facto place for open source sharing and most open source projects have migrated there,” writes Harry in that blog.
CodePlex will officially vanish as of December 15th, 2017, writes Harry, but Microsoft will be providing tools to get existing code off of the platform.
Back in 2015, Google shut down its troll-ridden Google Code, too, as the world moved to GitHub. That means that, in a material way, GitHub has emerged victorious in a long but not particularly dramatic battle with Google and Microsoft. And, for Microsoft’s part, it’s another sign that the company is willing to place nice with others’ technology nowadays.
Short Bytes: Facebook has offered free service for the last 13 years of its existence. But the good days are over now, just open your wallet and pay the damn money. Facebook CEO Mark Zuckerberg has announced a $1.99/year plan for the users. People can still use Facebook for free but they won’t be able […]
File recovery can be an expensive business, which is why it's no substitute for backing up your key documents, photos and other data on a regular basis. But that's of little comfort to anyone – even those with good backup regimens – who suddenly find themselves confronted by the stomach-churning feeling of data loss.
Whether it's a virus infection, a hardware failure, or just human error, it's all too easy to lose vital files. As soon as you've become aware of data loss, it's critical you stop using the drive affected immediately. Whether the drive itself is failing or you've simply deleted a file accidentally, this is the golden moment when you may be able to get your data back before it's gone for good.
We've cherry-picked five of the best free file recovery tools in the business. Just pick the one closest to your requirements and with a bit of luck (and no small measure of help from the app involved), you could yet save your files.
With a simple wizard and advanced recovery scans, Recuva is the tool you need in an emergency
Recuva makes things as easy and stress-free as possible. It opens by default to a file recovery wizard, which advanced users can subsequently skip: from here, choose the type of file you're trying to recover (picture, documents, compressed, emails and all files are among those on offer) and it'll focus its search accordingly.
You can target your search to a specific location or search all your drives, and you can opt to choose a quick or deep scan. The latter takes much longer, but flushes out more results. Then click 'Start' and wait for the scan to complete.
Once done, your results are presented, with each recovered file given a rating depending on its condition. You can recover files direct from here or switch to Advanced Mode for a frankly better view, offering file preview, information and a peek at the file's header.
Recover deleted files and resurrect data from dead hard drives with DMDE's free toolkit
Our second favourite free file recovery tool is often overlooked. DMDE Free Edition scores major points because it's capable of recovering data from a wide array of drives, including 2TB+ drives rescued from a fried external drive enclosure with proprietary formatting (it's a long story).
DMDE works by letting you select a drive and then identifies all mountable partitions, with the most obvious choices highlighted. If successful, you're then shown a File Explorer-like view to browse the drive and recover what data you need from it.
There are restrictions on the way you can recover data from the free version, but there's no limit to how much you recover. If you want a simpler and faster recovery process, just upgrade to the .
Photorec can recover files from any storage media, with support for hundreds of file formats
Don't be fooled by the name – PhotoRec recovers far more than just photos. It works with a wide range of file systems and media, from hard drives to CD/DVD, USB flash drives and memory cards, and there are builds for Mac and Linux, giving you flexibility to recover data from a different computer if necessary.
It also has deep knowledge of over 200 file formats, which helps with reconstructing lost files, and comes packaged with TestDisk, which can be used to recover partitions.
The main complication is the user interface – it's a command line affair, with no mouse support. At first glance this appears complicated, but the program steps you through the process via a series of menu screens, and because it mounts the target drive in read-only mode, there's no danger of data being lost if you take a wrong turn – you can't write data to the drive you're recovering from, for example.
Lost a whole partition? MiniTool's excellent recovery software can save the day
One of the most frightening data loss experiences is when an entire drive or partition goes missing. Often this can be traced to an accidentally deleted partition or one where the partition header has corrupted. If the issue is this simple, getting the partition back can be done quickly and easily without leaving Windows using MiniTool Partition Recovery Free.
Just fire it up, select the drive containing your lost partition, then choose whether to scan the entire disk or just a portion of it (say the part where your missing partition should be). Choose between full and quick scans, then sit back and let the program do its work.
Don't panic if it appears to become non-responsive, just be patient and eventually it'll list all detected partitions on the drive. Select all of them – including your missing partition – and click 'Finish' to restore it.
You can also double-click a partition to view its file contents – perfect for verifying it's the one you're after.
Can't boot into Windows? All is not lost with the excellent Paragon Rescue Kit
All of the recovery tools we've covered so far assume you're able to boot into Windows to use them. But what happens if Windows won't boot at all? This is where Paragon Rescue Kit Free Edition comes into play.
The best time to install it is now while your PC is running, otherwise you'll need to do so on a working Windows PC. Once done, you'll need a blank CD/DVD or flash drive (512MB or larger – if you're planning to recover data to this drive, go for the biggest drive you can) – the setup wizard does the hard work.
Now insert the disc or flash media into your non-booting PC and restart, selecting said media from the boot menu. You'll find yourself at a menu offering a multitude of options from recovering lost partitions, fixing boot issues and – crucially – a file-transfer wizard for getting data off a target drive. If all else fails, this could be a lifesaver.