La IFA 2018 que comienza el 30 de agosto en Berlín empieza a tomar forma. Con el paso de los días se van confirmando algunas de las marcas que van a estar presentes en el evento. Hace unos días ya se confirmaba que Sony iba a presentar su nuevo teléfono en este evento, y ya tenemos un nuevo nombre. En este caso se trata de Honor, que ya ha confirmado la presentación de un nuevo modelo.
La marca china ha lanzado ya una invitación para la presentación de este dispositivo. Si bien de momento no se dice qué teléfono es, todo hace indicar que se trata del Honor Note 10.
Hace ya un par de semanas que estamos escuchando muchos detalles sobre el Honor Note 10. Ya vamos conociendo algunas de sus especificaciones, lo que hacía pensar que el lanzamiento de este modelo era algo inminente. Parece que finalmente será así, y llegaría en esta IFS 2018.
En la imagen podéis ver la invitación que Honor ha revelado ya. No nos da demasiadas pistas, aunque parece que podemos esperar un teléfono de lo más potente, si nos basamos en lo que dicen. Sobre el Honor Note 10 se saben ya algunos datos, como que tendrá una pantalla de 6,9 pulgadas.
Además, parece que el dispositivo va a hacer uso de un procesador Kirin 970, que es el más potente que Huawei tiene en su catálogo en la actualidad. También tendría una batería de 6.000 mAh, que sin duda dará mucha autonomía a los usuarios que compren el teléfono. Vendrá con 6 GB de RAM y 128 GB de almacenamiento interno.
No vamos a tener que esperar mucho para conocer este nuevo gama alta de Honor. Ya que el 30 de agosto se celebrará la presentación oficial de este dispositivo. Aunque lo más probable es que en estas semanas nos vayan llegando nuevos datos.
Hace tiempo que Huawei afirma que 2018 es un año clave para ellos. La empresa ha crecido a gran ritmo en el mercado internacional, siendo ya la tercera más vendida en todo el mundo. Aunque la firma espera avanzar más y conquistar segmentos como la gama alta. Las expectativas de ventas de la marca china de este año eran altas, de más de 200 millones.
Pero parece que van en el buen camino para alcanzar este objetivo de ventas para 2018. Porque Huawei ha superado ya los 100 millones de teléfonos vendidos. Una cifra que deja claro el buen momento por el que el fabricante chino pasa en la actualidad.
El fabricante chino ha necesitado siete meses para alcanzar esta cifra de ventas. Siendo este año en el que menos han tardado en alcanzar esta cifra de ventas. Por lo que sus ventas están avanzando a gran ritmo en el mercado mundial. Algo que ha quedado claro cuando se reveló que eran la segunda marca más vendida en estos primeros meses de 2018.
Por eso, no sería de extrañar que Huawei termine alcanzando los 200 millones de ventas en este año. Especialmente destaca el rendimiento que su gama alta está teniendo este año. La gama de los Huawei P20 ha superado ya los seis millones de unidades vendidas.
De seguir así, parece cada vez más probable que Huawei termine superando a Apple en la segunda posición de las marcas más vendidas a nivel mundial. Algo que empieza a parecer más y más real a medida que pasa el tiempo. En parte gracias a su nueva estrategia.
Veremos si la marca alcanza finalmente este objetivo. Es probable, porque en los últimos meses del año se venden muchos más teléfonos. Seguramente en los próximos meses nos irán llegando más datos sobre las ventas que Huawei está obteniendo en el mercado mundial.
McDonald’s has gone from testing delivery at 200 stores to partnering with UberEats at more than 5,000 locations across the United States in less than two years. McDonald’s delivery is now available via UberEats at 12,000 locations globally.
The chain’s approach to delivery represents a new strategy for McDonald’s — one that prioritizes “progress over perfection.”
“I think we’re just getting started,” Lucy Brady, the McDonald’s senior vice president who has overseen delivery at the chain, told Business Insider.
CHICAGO — McDonald’s only began delivering fast food in the United States less than two years ago. But, those two years have been explosive.
On Thursday, McDonald’s celebrated “Global McDelivery Day,” a holiday of sorts that the chain created last year, the first July that the fast-food giant was offering delivery in any major capacity. McDonald’s now offers delivery through a partnership with UberEats at 12,000 locations in 60 markets, including 5,000 restaurants in the US.
“I think we’re just getting started,” Lucy Brady, the McDonald’s senior vice president who has overseen delivery at the chain, told Business Insider.
“Everybody who tries it loves it,” Brady said. “There’s always a little bit of, ‘Well will the fries taste good? Will they show up hot?’ … If [they] have a great experience, we’re finding, customers repeat over and over.”
McDonald’s launched delivery in the US as a test at just 200 restaurants in Florida in early 2017. To go from 200 locations to 5,000 in under two years is an impressive feat in its own right. More than that, it represents a new strategy for McDonald’s — one that prioritizes “progress over perfection,” Brady says.
Over the past three years, under the leadership of CEO Steve Easterbrook, McDonald’s has realigned its strategies to roll out more tests and adopt new tech in an effort to modernize the chain. The results have included self-order kiosks rolling out across the US, new menu items such as fresh-beef burgers, and a delivery deal with UberEats.
“Uber prides ourselves on moving quickly, but in so many different circumstances I feel like McDonald’s moves faster,” Liz Meyerdirk, the head of business development at UberEats, said.
“The pace of change is accelerating,” Brady said. “The ability to anticipate and react quickly is really important.”
Making things happen quickly can sometimes mean McDonald’s hits bumps in the process and floors the metaphorical gas, fixing the problem while continuing to speed ahead. Making sure fries stay warm has been a top customer concern and a problem that has plagued McDonald’s since it began testing delivery.
While cold, floppy fries can convince customers to never order McDonald’s via UberEats again, the chain has pressed onward, trying to boost reliability as delivery simultaneously expands.
“It’s never 100% solved,” Brady said. “But, it’s our best-selling item. Satisfaction is very high.”
Why delivery matters
If McDonald’s can boost delivery orders, the chain can see some concrete benefits.
Delivery allows for more late-night orders, with roughly 60% of orders currently coming after 4 p.m. The average delivery check is 1.5 to two times as large as a typical customer’s order. And, it helps make McDonald’s seem more modern and relevant more generally.
“We’re not just growing the delivery business,” Brady said. “The rising tide is actually going to lift both the delivery business and the restaurant business. And, that creates a really vibrant brand and energy.”
The biggest challenge right now, according to Brady, is simple awareness. Even in cities that offer McDonald’s delivery, many customers simply aren’t aware that it is available, something McDonald’s is trying to combat with initatives like the McDelivery Day giveaways. And, there’s still the question of how to speed ahead and expand delivery while ensuring reliability.
“How do you make sure you’re moving fast enough and scaling fast enough, as a global business, but still taking into account all the various local nuances to really represent what the people want?” Meyerdirk said.
For these two global brands, part of the solution is tweaking delivery based on local needs as the service expands. In skyscraper-filled Hong Kong, for example, some UberEats delivery people have ditched their cars to make deliveries on foot.
As McDonald’s hustles to stay ahead of the growing pack of chains trying to boost sales with delivery, not everything will be be perfect immediately. But, for the fast-food chain, forging ahead — both in delivery and in modernizing the company overall — is worth risking a cold fry or two along the way.
Amazon Prime members, we’ve got some news that will be music to your ears, Dolby Atmos is coming to Amazon Prime Video service starting on August 31.
The announcement comes from a Dolby representative who confirmed that Tom Clancy’s Jack Ryan will be the first series on Amazon Prime Video in the audio format when it releases in August and you’ll be able to stream it in the upgraded audio format on Amazon Fire TV and Amazon Fire TV Cube via compatible TVs, sound bars and home theater systems.
That means Amazon will be joining services like Netflix and Vudu, both of which offer Dolby Atmos support for dozens of titles, making Prime Video part of a very small group of streaming services to support the format. (For European readers, Dolby Atmos is offered in Germany via a service called Maxdome.)
Being the third service to offer Atmos is a huge accomplishment, and one that moves the needle forward ever-so-slightly for Dolby Atmos as the default audio format. We were looking forward to streaming Amazon's latest series, but Dolby Atmos support is icing on the cake.
We've reached out to Dolby to clarify some points – like which other devices will support Dolby Atmos on Amazon Prime Video – and will update this story when we hear back.
Sources close to the project, which is called Fuchsia, told Bloomberg that engineers working on the software want to begin incorporating it into voice-controlled speakers and other “connected home devices” in the next three years, and on larger devices like laptops in the next five years.
The report also asserts that members of the team say that Fuchsia could someday power all of Google’s devices, including Pixel smartphones and Google Home speakers, as well as third-party devices that currently rely on Android and or Chrome OS.
The existence of Google’s Fuchsia software has been public for some time now, with details about the open-source software available online, but this is the first time we’re hearing about its potential scope and future applications. Google acknowledged the existence of Fuchsia in 2017, when Android VP of engineering Dave Burke called it an “early-stage experimental project.”
When asked to confirm these plans for the operating system Thursday, a Google spokesperson provided the following statement to Business Insider:
“Fuchsia is one of many experimental open source projects at Google. We’re not providing additional details about the project at this time.”
Google has been quietly posting code related to Fuchsia online since 2016, and according to Bloomberg’s findings, the software will likely be designed to address the shortcomings of Android, focussing particularly on voice commands and frequent security updates.
Google CEO Sundar Pichai and founding member of the Android team, Hiroshi Lockheimer, have been reluctant to commit to future plans for Fuchsia, according to the report, given that a re-vamp of the most popular operating system in the world could have massive ramifications for Google’s core business as an advertising platform and its hardware partners.
As we’ve seen over the course of the last few years alone, companies in the US have have had a particularly difficult time dealing with the repercussion of data breaches.
In 2018, about 25% of data breaches were due to human error rather than criminal activity, according to IBM Security and Ponemon Institute, and apparently they all happened at a monetary rate disproportionate to the rest of the world.
It’s not just that they’re struggling to maintain their reputations. As this chart from Statista shows, American companies also paid significantly more on average for every data breach in 2018 than companies in any other country — a little over $3 million more than companies in runner-up Canada, and more than twice as everyone other than Canada, Germany, and France.
It’s been more than a year since the latest version of the 12-inch MacBook made it to market. We’re ready for the sequel.
On paper, the 2017 MacBook was exactly what we’ve been begging for from apple since its rebirth in 2015. Apple’s proprietary butterfly keyboard is more tactile, while the internals also saw huge advances – thanks to 7th-generation Intel Core m3, i5 and i7 Intel Kaby Lake processors.
However, now that we have 8th-generation Kaby Lake-R and Coffee Lake processors for notebooks, we’re kind of hoping to see a huge leap in performance with the MacBook 2018. Keep in mind, however, that Apple is planning on replacing all Intel processors with its own Cupertino-crafted silicon by 2020.
We’ve also seen speculation that Apple is planning on releasing five different MacBooks this year. This is particularly interesting: Apple just released the MacBook Pro 2018, so that’s two models down, three to go. What will they be? When will we see them? Well, a previous rumor that we’re getting a cheaper 13-inch MacBook ties into this – we may see this cheaper model alongside a continuation of the current ultra-premium 12-inch MacBook we have today.
Whatever the MacBook 2018 looks like, we just hope it doesn’t stray too far from the quirks that made it so great in the first place. But, whatever it looks like, keep this page bookmarked – we’ll update it as soon as we find out more.
Cut to the chase
What is it? Apple’s thinnest 2018 laptop
When is it out? April 2018 at the earliest
What will it cost? Presumably the same as current models
MacBook 2018 release date
None of the most recent reports, rumors or leaks give any lead as to when we’ll see the 2018 MacBook. Of course, we’ll gladly speculate based on the previous three releases of Apple’s 12-inch laptop.
In 2015, Apple released the first MacBook during April, directly following a March keynote. That’s a largely odd time for Apple to release a device, but that obviously didn’t happen this time.
We’re probably going to see the MacBook 2018 coming out in September, especially since Apple didn’t announce any hardware at WWDC 2018. And, the fact that the leaks and rumors are going crazy right now seems to back that up.
However, the five leaked MacBooks are rumored to be running macOS 10.13 – so, we may see them even earlier. We could even see a launch similar to the MacBook Pro 2018 – where Apple just kind of releases them out of the blue.
At the end of the day, we won’t hear any information about the MacBook 2018 until Apple is ready to give it, so we don’t really know when it’s going to make its debut. Today it looks like we’ll see it in late 2018 – hopefully before the holiday shopping rush.
Beyond that, it’s anyone’s guess as to when we’ll see the 2018 MacBook. We’ll look out for new rumors or announcements and update this article as soon as the MacBook 2018 release date begins to grow clearer.
MacBook 2018 price
While we do think that Apple will put out a MacBook around the same price as the current models, we have seen speculation that Apple is planning on releasing a cheaper 13-inch Retina MacBook. So, whether or not that will play a factor in the MacBook 2018’s price remains to be seen.
This is another aspect where we’ll have to speculate based on the current pricing of the MacBook. The entry-level MacBook will run you $1,299, £1,249 or AU$1,899 to start. Only one more model, with more storage and power goes for another 300 to 450 bucks on top of that. However, there is speculation that Apple is going to be releasing a cheaper 2018 MacBook that will be more in line with the pricing of the MacBook air, around $999.
With the pricing so tight here, amounting to minute differences in hardware between offerings, it’s highly unlikely for the MacBook price to budge in either direction. That is short of Apple introducing more capacious storage or higher power options, which will send the price in only one direction: up.
For the MacBook price to come down, or for Apple to release a cheaper MacBook model alongside more expensive version, something has to give. Apple could lower the memory down to 4GB from 8GB, but we don’t think that’ll happen. Instead, we believe it’d be much more likely for Apple to release a MacBook with a 128GB SSD instead of starting with 256GB.
We’ll look out for new rumors and update this article as soon as the MacBook 2018 price begins to crop up as we inch closer.
What we want to see in MacBook 2018
All of this uncertainty surrounding a possible MacBook 2018 release is fertile ground for a well-crafted wishlist.
So, here’s what we hope to see Apple improve about the MacBook for 2018.
MacBook 2018 keyboard and screen
Building off of an earlier patent that showed us Apple’s plans to create a MacBook with dual screens, there’s now rumors that it will use that second screen to create a sort of touch keyboard. We don’t know exactly what it’ll be capable of, but there’s potential there for on-the-fly region changing and easy access to an emoji keyboard – instead of having emoji relegated to the Touch Bar.
And, of course if Apple does follow through with this keyboard design, they’ll implement haptic feedback so that you’ll get the same experience as using a mechanical keyboard, only with the flexibility that a touch screen keyboard brings with it. However, it’s easy to expect this to raise the price in any MacBook that implements it.
However, even if that Touchscreen keyboard is exclusive to the MacBook Pro 2018, that doesn’t mean that the MacBook 2018 won’t see any improvements. Apple has recently admitted that some of the keyboards in recent MacBooks are faulty – and will even repair them for free. This adds a layer of authenticity to that rumor we saw earlier this year that the MacBook 2018 will have a keyboard that’s crumb and spill-proof. Either way, we don’t know what the keyboard in the next MacBook is going to look like – maybe it’ll be spill proof because it’ll be a screen?
More ports, please
Our biggest bugbear with the 12-inch MacBook, since its launch, has been the incredibly sore lack of ports on the laptop. Still equipped with nothing but a lone Thunderbolt 3 (USB-C) port and a headphone jack, this absolutely needs to change in the next version. Just one more?
We’ve already seen Windows laptops accomplish this feat, like the Huawei MateBook X with its two USB-C ports. Even the similarly priced MacBook Pro has a pair of Thunderbolt 3 connections. Perhaps there’s room for a microSD card reader in there, too.
Costing what it does, Apple really needs to inject some more power into its 12-inch MacBooks. With the onset of Intel processors with AMD graphics onboard, this is the perfect opportunity for the 12-inch MacBook to get a power boost that wouldn’t impact battery life.
How, you ask? Well, we immediately look to these new Intel processors with AMD Vega, discrete-grade graphics on board that are already finding their way to new laptops this year. Such an upgrade would put the MacBook into an entirely new echelon of premium stature.
Then again, seeing as the MacBook has consistently used energy efficient Intel Core ‘M’ and ‘Y’ series CPUs up to this point, we wouldn’t bank on seeing the hardy graphics power featured in Intel’s ‘G’ series chips. And, since there is no 8th-generation equivalent of the 7th-gen Intel Core m3-7Y32 that the MacBook currently uses, it’s possible for Apple to switch to an i3-8130U.
As for that cheaper 13-inch MacBook that’s been making all the headlines recently, we could see them making an ARM-based MacBook. Recent rumors even suggest that Apple is indeed working on one.
Moreover, a recent news story claimed that Apple was planning to ship a trio of Macs featuring its custom co-processors later this year. These are expected to be similar to the T1 and T2 chips found in the MacBook Pro and iMac Pro, respectively.
Since the 12-inch MacBook doesn’t have a Touch Bar, it’s safe to assume that if one of these co-processors is implemented, it will be used for the automatic wake and ‘Hey Siri’ functionality presently exclusive to the iMac Pro.
Stronger audio and video
Speaker performance and webcam quality are two corners that Apple obviously cut through in crafting the MacBook. With the MacBook 2018, this needs to stop. Tinny speakers and a sub-HD webcam for a laptop this expensive simply isn’t acceptable.
Simply bump the webcam up to 1080p FaceTime HD befitting of its price tag, and problem solved. The speakers, however, is a problem we don’t necessarily have a solution for. Supporting the speakers with down-throwing bass modules in the base might work?
iOS apps on MacBook
Now that it’s been talked about for so long, the idea of iOS apps on macOS has grown on us. We’re excited by the prospect of continuing work from our phones straight away on our laptops – or polishing off that top score upon sitting down at the desk.
And, at WWDC this year, Apple detailed which apps are going to be making the move. While you won’t be getting any third-party apps, macOS Mojave will be getting core apps like News, Stocks, Voice Memos and Home.
If you’re looking for your favorite third-party iOS apps, however, you’ll be waiting until at least 2019.
These are the best Macs that 2018 has to offer so far