New iPad expected to support Apple Pencil, and future iPhones may as well

The iPad Pro-exclusive Apple Pencil may finally be for everyone starting next week, as a new rumor suggests it’ll be supported by the entry-level New iPad 2018.

The anticipated New iPad is believed to be the focus of Apple’s education event on March 27 and act as a refresh to the cheapest iPad, the 9.7-inch iPad. The consumer model starts at $329 / £339 / AU$469, and a new model may come at an even lower price, making it extra affordable for students.

The suggestion that the new iPad will also support the Apple Pencil comes from KGI Securities analyst Ming-Chi Kuo, courtesy of 9to5Mac. Kuo has a long record of solid leaks for Apple's moves. 

Why this is important to you, and maybe your iPhone

The Apple Pencil supporting a cheaper iPad will make it much more accessible, and Kuo believes this will see its sales this year double what they were last year.

This is certainly great news for anyone hoping to snatch up a new tablet that supports a bit more creative and productive activities. But, there's more to the Apple Pencil speculation.

It's been previously rumored that a new iPhone could get an Apple Pencil in 2019, and this just adds a little validity to that speculation. With Apple competing closely against Samsung and doubling down on larger-screened smartphones, it would make sense for Apple to offer a phablet style iPhone with stylus support like the impressive Samsung Galaxy Note 8.

from TechRadar – All the latest technology news


Dropbox had a blockbuster IPO and is now worth $13 billion — now the exec who led its growth explains what comes next (DBX)

Dennis Woodside

  • Dropbox had its long-awaited IPO on Friday — and had a huge pop of almost 36% in first-day trading.
  • Dropbox COO Dennis Woodside, largely credited with leading the cloud storage company to growth, sat down with Business Insider for an interview. 
  • In the interview, Woodside discussed what investors didn’t understand about Dropbox, why it doesn’t like being called an enterprise company, and how the company reminds him a lot of his days at a pre-IPO Google Google.


NEW YORK CITY — Another San Francisco unicorn made the trip to Wall Street on Friday, as the 11-year-old cloud storage company Dropbox debuted as a public company. 

Dropbox’s $9.2 billion IPO was widely anticipated, on both coasts. And it had a first-day pop of almost 36%, with the stock worth $28.48 at the closing bell. 

But with the champagne all poured out and the confetti settled, it’s time for the company to get down to business and start working toward maturity — not to mention profitability. 

Leading that charge is Dennis Woodside, who joined Dropbox as chief operating officer in 2014, after a stint as CEO of Motorola. Woodside is largely credited with helping Dropbox mature its business, and spearheaded its push into business and enterprise sales. 

Business Insider’s Becky Peterson sat down with Woodside at the NASDAQ in Time Square to hear about his thoughts on Dropbox’s future, Silicon Valley, and the changing nature of technology for businesses. He shared his thoughts on profitability, growth, why he doesn’t like it when Dropbox is called an “enterprise” company, and how Dropbox reminds him a lot of his experiences at at pre-IPO Google.

Here are some highlights from the interview. 

‘Storage is really a starting point for a much broader opportunity that we’re focused on’

Peterson: I’ve heard that from other executives, […] that the IPO is not the finish line. What is the finish line for you?

Woodside: Well if you think about the state of the world, the state of cloud, and the state of work today, we see lots of problems that are unsolved.

The first one, that we’re focused the most on, is around enabling teams to collaborate regardless of what operating system they have, what device they have, around their most important intellectual property, which often is a file.

The Golden State Warriors — they have to collaborate around scouting reports, and they do all that in Dropbox. Or Expedia has to collaborate with its hotel partners around photography or imagery that’s going to go on their site, and that all happens on Dropbox. So that’s a big problem.

We think it’s still pretty early in the adoption of cloud generally. More than three quarters of our users are outside of the US. There is a big international opportunity, just with Dropbox, the product we all know and love. And then we see opportunities in collaboration around that content, and the first product that indicates the direction we’re excited about is Paper.

Paper is a collaborative text editing tool. It’s super easy to embed anything in your Dropbox into a Paper. And teams like the team that produces Saturday Night Life use paper to produce that show. They’re embedding images of wardrobe and video cuts and project cuts. It’s a much more 2018 way of working together than a lot of the other tools that are out there.

So that’s where we’re heading — How do we enable teams to be more effective and creative through technology?

Peterson: So you’re looking more at growing your collaboration tools than enterprise storage?

Woodside: Our business certainly started out as, “let’s move all files to the cloud so that you can access them anywhere.” But we really don’t get paid for that. There are other solutions that provide that. We get paid for the collaborative elements of Dropbox. For sharing content, enabling you to view content on any device. For all the integrations that we’ve built with Salesforce and Autodesk and Microsoft products. So it’s super seamless to pull a document from Dropbox and work on it, and get some work done.

Storage is really a starting point for a much broader opportunity that we’re focused on. We’ve built the enterprise “grade” security features, functionality controls. Those are table stakes to be able to compete in larger and larger businesses, but that’s not necessarily what’s going to drive users to move to Dropbox. So we focus on the end user. We deliver value for that end user. Of course we can provide the security that IT needs, but it’s that end user focus that differentiates us.

Dropbox isn’t profitable but it’s fully committed to its free service tier

Peterson: Dropbox has a freemium model for consumers. We see this at Spotify too, which is also going public soon, where neither company is profitable, and you both have this freemium model. Do you think that’s a necessary part of your business model, or do you ever see Dropbox phasing out that model?

Woodside: The 500 million registered users are important to us. They create network effects that are how we grow. People sign up for Dropbox. Usually they find out about it from a friend. Then they share a file with another friend and that friend signs up. What happens in many businesses, you already have many people using Dropbox as an informal solution before they even pay us. So those users effectively are sales people over time. And that enables us to spend less on sales and marketing than our competitors. 

And the good news is, the cost of serving them that fundamental storage over time declines, which is why we’ve been able to expand our gross margins and drive 28% free cash flow margins, which is remarkable for a business of our scale and our growth.

‘Be worthy of trust’

Peterson: You joined Dropbox in 2014. How has the company changed? Are there any big programs that you think have been important in your time there?

Woodside: We’ve grown a lot. We were about 500 people then and now we’re about 2,000. Revenue has roughly quadrupled. From a business standpoint, Dropbox Business existed and was pretty nascent. We had not built some of the controls that were required to compete in larger and larger teams. So we have done that and obviously we’re winning in the market lots of larger companies.

I think from a cultural standpoint, Drew and Arash have been really focused on preserving the culture, codifying the values, trying to make sure that as we grow, we don’t lose touch with those values.

And that goes from who do we hire, to who do we promote, to how do we evaluate people?

Peterson: Can you share what those values are?

Woodside: I’ll share a couple. One of them, and one of the most important one, is be worthy of trust. If you think about our business, people are entrusting us with their most important information. It could be project plans, or videos related to Saturday Night Live. and we have to be worthy of their truth in how we secure that information and access that information at all points in time. That’s been fundamental to the business.

Another one is aim higher, so always be stretching yourself, stretching your team, trying to deliver experiences that are magical, and surprising and helpful and delightful. And that also informs our product vision. And we think Paper is that kind of experience where you ind of discover things along the way that you wouldn’t have expected the product can do.

Dropbox straddles the line between consumer and enterprise

Peterson: Is there anything about the Dropbox story that you think surprised investors?

Woodside: I think it’s not as well  understood that our business, our future, and what we deliver today is about really enhancing the work experience and allowing people to collaborate around content. I think it did surprise people that we have four billion pieces of content, we have a billion AutoCAD files, we have billions of Office docs, and we have 500,000 developers working on the Dropbox platform that integrate Dropbox into all kinds of workflows I think some people who haven’t followed the story for a long period of time think of us as that consumer company that we started out as.

People like to put you neatly in the consumer box or in the enterprise box. We kind of transcend that in that we have this viral model of attracting users. Those users bring us into businesses and then the real value is in that business use case. And that also our business model — which is highly predictable and really is a software-as-a-service model. So that story is for more sophisticated investors who have followed us, they get it.  But for others who are newer to us, it was definitely good to have a roadshow and to have those conversations and educate people.

Peterson: Were investors under the impression that Dropbox has an unpredictable business model?

Woodside: If your view of Dropbox was 2014, where the majority of the focus was on a more consumer use case — if that was still your vantage point then you might not have appreciated the traction that we’ve gotten in businesses. The fact that we have 300,000 paying teams which if you look at the scale of that, we added 80,000 teams in the last year, and Box has 80,000 and they’ve been at it a lot longer than we have.

We’ve added these huge accounts and if you were more of a casual observer of the story, you might not have realized that. The misconception was that we’re consumer, not business focused.

Dropbox doesn’t like being called an enterprise tech company

Peterson: Do you think it’s accurate to say that enterprise is the only way for you to reach profitability?

Woodside: The word “enterprise,” to be honest, we don’t like. Because it implies very big companies, where as we are able to profitably reach small and large businesses all around the world. And it’s rare that companies can do that. If you think about who has been able to profitably reach a five person company as well as 30,000 seat deployment, there’s not a lot. There’s in the ad business Facebook and Google. In the infrastructure business, Amazon. And it’s this self-serve model that we built that educates people when they’re in the free product and helps them understand the work use case so they take us into work. That’s a very unique approach. So we try not to categorize ourselves because at the end of the day we’re serving people at work, and some of them are in very small organizations and some of them are in huge organizations.

Dropbox is run a lot like Google was before it went public

Peterson: Let’s go back to company culture. I know you spent a lot of time at Google. How would you compare the two companies in terms of style and management?

Woodside: I started at Google in 2003, so before Google’s IPO. I want to say there were under 1,000 people at the time, so small than Dropbox is now. I want to say that there are some similarities in that both companies are led by deeply technical, product-oriented founders, and I think that’s super important in a technology company. You need that focus on what can technology do? How can it solve a real problem for people. You need that beating heart of innovation in your leadership and for both companies, the founder-led leadership team is super important as well because you have two people in Drew and Arash here who  have their heart in the business and they’re going to be in it for a long time, and they deeply care about the customers and people here. And that was true at Google as well.

Now, different time, different place, and different competitive environment. All of those things are quite different.

Sexual harassment and discrimination are ‘competitive disadvantages’

Peterson: What do you think Dropbox’s biggest challenges are in the next five years?

Woodside: We don’t have limitless resources so we have to pick our battles well. We’ve done a good job in the last couple of years, like when we moved to our own infrastructure, we did that well. Now we have Paper, and we’ve proven that the product is delightful and solves problems, and we need to get more people using Paper. That’s the next set of challenges ahead of us.

SEE ALSO: Dropbox made its trading debut Friday as the most prominent tech IPO in 2018

Join the conversation about this story »

NOW WATCH: MongoDB soars 33% on its first day of trading — the CEO explains how they plan to beat Oracle and Amazon

Con este diminuto sensor montado en el diente buscan saber qué es lo que comemos

Tooth Mounted Sensor 1

Si creíamos que ya había sensores de todo y para todos, hoy nos damos cuenta que aún hay mucho por crear. Un grupo de científicos de la Universidad de Tufts, en Massachusetts, acaba de desarrollar una interesante solución para aquellas personas que desean saber qué es lo que comen, ya sea por salud o porque simplemente necesita monitorizar sus hábitos alimenticios.

Se trata de un pequeño sensor de apenas dos milímetros cuadrados que se instalaría en uno de nuestros dientes, lo que nos permitiría rastrear la ingesta de glucosa, sal y alcohol en tiempo real y desde nuestro smartphone. (more…)

The Cambridge Analytica data probably isn’t on the dark web — but more dangerous personal information might be

Dark Web Thumb 2x1

  • Security experts told Business Insider that data obtained by Cambridge Analytica isn’t likely on the dark web.
  • But there is a larger problem with how much personal data is exposed online, either by legitimate companies looking to sell ads, or by hackers.

The type of personality data harvested by Cambridge Analytica might allow researchers to predict who someone might vote for, but it pales in comparison to what data advertisers collect or what sensitive data is for sale on the dark web.

“The Cambridge Analytica thing has really resonated with people, but it has pointed out a much larger problem,” Mark Turnage, the CEO of DarkOwl, a cybersecurity firm specializing in the dark web, told Business Insider. “The more websites you use the more careful you have to be, because that data is not only being bought and sold for perfectly legal uses, but it’s also being bought and sold for illegal uses.” 

The scope of how much data is being brokered between companies and cyber criminals online has been a concern for privacy advocates for years; everything you do online is tracked some way or another. 

Advertisers, social media companies, and e-commerce websites not only track what users do on their own platforms, but they use cookies to track what other websites or applications users visit.

“If people really knew how much data was used for companies to learn about them, track them, and sell products to people, they’d probably be a little more careful with their data,” said Corey Milligan, a senior threat analyst at cybersecurity firm Armor.

And that’s just what’s legal. Hackers also use malware to target companies and public institutions that store social security numbers, credit card numbers, bank account information, health records, and login information to various websites.

The marketplace for personal data on the dark web — the part of the internet not indexed by search engines — is so big it’s almost impossible for security researchers to quantify just how many records are out there.

But it’s unlikely the Cambridge Analytica data, which was improperly obtained from 50 million Facebook users, has made its way on the dark web. The UK-based firm used the data internally, so unless hackers stole it from Cambridge Analytica, the data probably isn’t for sale, security experts told Business Insider

Plus, the types of “psychographic” data likely obtained from Facebook — where you live, your likes, dislikes, relationship status, birthday — aren’t as valuable to hackers as the sensitive financial and health records that could be used to steal someone’s identity.

“I haven’t seen psychographic data on the dark net, and the reason for that is because if you think about a criminal who is buying data, their desire is to get access to data that can be immediately monetized,” Turnage told Business Insider.

While social security and credit card numbers might be more dangerous than the data Cambridge Analytica obtained, the consequences of the debacle have been swift and far reaching. The scandal has spawned #deletefacebook, outraged users, caused lawmakers to call on Facebook CEO Mark Zuckerberg to testify, and dramatically dropped Facebook’s stock price.

Turnage said this is due to the divisive political nature of the debacle.

“People don’t like to feel that someone is trying to manipulate them in a particularly underhanded way,” Turnage said. “Campaigns run political ads all the time, that’s part of the process — but stealing data and sending articles to try and influence people’s political opinions crosses an emotional line.”

SEE ALSO: A Facebook shareholder launched a lawsuit against the social network over the Cambridge Analytica scandal

Join the conversation about this story »

NOW WATCH: Facebook can still track you even if you delete your account — here’s how to stop it

Windows 10 Redstone 4 will turn Cortana into an interactive user manual

Microsoft clearly looks to boost Cortana’s effectiveness and helpfulness with the next big Windows 10 update. Known internally as Redstone 4, this update introduces a new ‘Cortana Show Me’ feature that teaches users how to navigate key features of the operating system (OS).

The firm has released a test version of this feature through its Windows Insider Preview, publicly accessible by anyone who’s interested should they want to test out a less-than-stable version of the OS. Specifically, this feature can be found in the Fast Ring of Windows Insider Preview Build 17128.

This feature update follows one released just earlier this week that adds profiles to the Cortana digital assistant, allowing it to provide insights and reminders before you even ask.

Windows 10 rookies no longer

The idea behind Cortana Show Me, which is available through the Microsoft Store within this preview build specifically, is to make newly-minted Windows 10 users feel acclimated more quickly and easily. To that end, the app currently provides detailed guides on several key OS functions and tasks, while voice activation will be added ‘soon’, a blog post announcing the feature reads.

So far, here’s what Cortana can help new users with through Cortana Show Me:

  • Update Windows
  • Check if an app is installed
  • Uninstall an app
  • Change your desktop background
  • Use Airplane Mode
  • Change your display brightness
  • Add nearby printers or scanners
  • Change your default programs
  • Change your screen resolution
  • Turn off Windows Defender Security Center
  • Run a security scan
  • Change Wi-Fi settings

These changes are particularly interesting as it appears Microsoft is hell-bent on seeing Cortana win the war of digital assistants between itself, Amazon, Apple and Google – particularly with Amazon’s Alexa soon to make it onto Windows 10 PCs this year.

Widely assumed to be known as the Spring Creators Update when it finally launches, we expect to see this major revision to Windows 10 available to all (in the most stable version of Windows 10) sometime in April. 

  • Here’s what we hope to see in Apple’s macOS 10.14

from TechRadar – All the latest technology news

El nuevo iPad 2018 podría ser compatible con el Apple Pencil

A pocos días del evento especial del próximo 27 de marzo los rumores acerca de la posible presentación de nuevos productos se multiplican, y uno de ellos sería el esperado iPad 2018, un nuevo tablet que sustituiría al iPad 2017, un modelo de mucho éxito gracias a su bajo precio.

La novedad podría venir de la mano de la compatibilidad con el Apple Pencil una vez la tecnología de pantalla requerida ya podría haber alcanzado un buen equilibrio en cuanto a precio y ritmo de fabricación. Así lo asegura Ming Chi Kuo, quien cuenta con un buen historial de aciertos en sus previsiones, aunque también algunos fallos sonados.

Apple lanzó el iPad Pro con la principal característica de ser compatible con el Apple Pencil, y hasta ahora se ha resistido a dar compatibilidad a otros modelos de iPad “no Pro”. Pero la madurez de la tecnología y el hecho de que los nuevos iPad Pro podrían tener otros factores diferenciados como un diseño sin marcos o la tecnología Face ID parar la identificación del propietario habría hecho que Apple se decidiera ya a universalizar el uso del Apple Pencil.

A pesar de que debemos resistirnos a hacer conjeturas basadas en las invitaciones a los eventos de Apple, porque realmente no sirven de nada, es difícil dejar pasar que la imagen está hecha con un trazado que recuerda inequívocamente al Apple Pencil. Si a esto sumamos que el Apple Pencil podría ser el perfecto protagonista de un evento orientado al sector educativo, el resultado es que los rumores acerca de esta compatibilidad con el nuevo iPad 2018 no van a cesar de aparecer hasta que llegue el día en cuestión. Ya queda menos.

El artículo El nuevo iPad 2018 podría ser compatible con el Apple Pencil ha sido originalmente publicado en Actualidad iPhone.

Cómo cambiar el nombre a todos los dispositivos de Apple

Productos Apple

Aún recuerdo los nombres tan raros que le ponía a mis iPod. Recuerdo ponerle a uno de ellos “This is not the iPod you´re looking for”. En aquella época era frecuente preguntarse cuál era tu iPod, porque todos tus amigos tenían uno parecido.

Ahora tampoco es fácil. Basta ir a los ajustes de Bluetooth de nuestro iPhone y ver la cantidad de dispositivos que aparecen. En muchas ocasiones, no sabemos ni qué es, o si es nuestro. Por eso, siempre que un dispositivo permita cambiar el nombre, deberíamos hacerlo.

Apple, por supuesto, permite cambiar el nombre de nuestros dispositivos sin mayor complicación, pero es posible que se nos haya pasado hacerlo o, directamente, no lo hayamos encontrado pues es diferente en cada dispositivo.

Cambiar el nombre del iPhone

Para cambiar el nombre de nuestro iPhone simplemente debemos seguir estos pasos:

  • Ir a la app Ajustes.
  • Pulsar “General”.
  • Luego “Información”.
  • Y en “Nombre” podemos cambiarlo. En mi caso “Mi iPhone 7 Plus”.

Como verás, yo llamo a todos “mis dispositivos” así, “Mi …”. Desde luego a mi no me crea ninguna confusión, pues se cuál es el mío, pero si todos lo hacemos podemos liarnos.

Cambiar el nombre del iPad

Los pasos a seguir son iguales a los de un iPhone: Ajustes > General > Información > Nombre. También es lo mismo para los iPod touch.

Cambiar el nombre a los Airpods y otros auriculares o altavoces

Los Airpods, y otros auriculares y altavoces de Apple, como los Powerbeats3, permiten modificar el nombre y es algo muy cómodo, pues permite localizarlos fácilmente cuando, por ejemplo, los seleccionamos en el Mac o iPad. Debes seguir estos pasos:

  •  Ir a la app Ajustes de tu iPhone.
  • Ahí, ir a “Bluetooth”.
  • Pulsar la (i) a la derecha del dispositivo que queramos renombrar.
  • Cambiar el nombre en “Nombre”. En mi caso: “Mis Airpods” y “Mis Powerbeats3”.

¡Recuerda que deben estar encendidos y conectados al iPhone!

Menu bluetooth

Cambiar el nombre del Apple Watch

Para cambiar el nombre del Apple Watch debemos ir a la aplicación de “Watch”. Una vez ahí, seguir estos pasos:

  • En la app de “Watch” del iPhone, pulsar “General”.
  • Luego, “Información”.
  • En “Nombre” podremos renombrar el Apple Watch. En mi caso “Mi Apple Watch”.

Cambiar el nombre del Apple TV

Para cambiar el nombre del Apple TV, algo muy útil si tenemos más de uno, debemos hacerlo desde el Apple TV siguiendo estos pasos:

  • Ir a la app de “Ajustes”.
  • Ir a “General”.
  • Ahí vamos a “Información“.
  • Luego vamos a “Nombre“.
  • Podemos seleccionar uno de los propuestos o podemos ir a “Personalizado“. En mi caso, “Mi Apple TV de casa”.

Cambiar el nombre del HomePod

El más oculto de todos, sin duda.

  • Debemos ir a la app de “Casa” de nuestro iPhone.
  • Pulsar “Editar” en la parte derecha superior y pulsar el icono del HomePod. O, alternativamente, haz 3D touch sobre el HomePod y pulsa “Detalles”.
  • Pulsa sobre el recuadro con el nombre actual del HomePod y escribe el nombre que quieres. En mi caso, “Mi inexistente HomePod”.

Cambiar el nombre del Mac

El nombre del Mac es el más díficil, pues es el menos intuitivo. Para modificarlo debes seguir estos pasos:

  • Pulsa la  de la barra de menús
  • Ve a “Preferencias del Sistema“.
  • Después ve a “Compartir“.
  • Cambia el nombre que aparece en “Nombre del ordenador” por el que prefieras. En mi caso, “Mi iMac” y “Mi MacBook Air”.

Cambiar el nombre de un iPod

El nombre de un iPod (no touch) se debe modificar desde iTunes para Mac o PC. Sigue estos pasos:

  • Conecta el iPod al Mac o PC y abre (si no se abre automáticamente) iTunes.
  • Pulsa el icono de tu iPod que aparece al lado del menú desplegable de “Música, películas,…”.
  • Al abrirse el menú del iPod, pulsa sobre el nombre que estará a la derecha de la imagen de tu iPod en la barra lateral.
  • Escribe el nombre que quieras y listo. En mi caso, “Mi obsoleto iPod nano”.

Espero que hayas podido cambiar el nombre de todos tus dispositivos, así evitarás todo tipo de confusiones, así como los molestos “iPhone X (7)” o “iMac (3)”.

El artículo Cómo cambiar el nombre a todos los dispositivos de Apple ha sido originalmente publicado en Actualidad iPhone.